STRATEGIC MANAGERMENT Analysis of strategy of Toyota Motor Corporation operating in Vietnam Lecturer: PhD. Le Thai Phong Class: QTRE312(2/1-1213).1_LT Group’s member: Nguyen Thi Ha Phuong – ID: 1001030497 Ngo Thi Ngan Ha - ID: 1001030113 Tran Thi Quynh Trang - ID: 1001060189 [...]... suppliers under Toyota Group investing in Vietnam such as Denso, Toyota Boshoku Ha Noi, Toyota Boshoku Hai Phong, Toyota Gosei Hai Phong to produce and export of auto parts to the world TMV unceasingly studies and looks for the domestic suppliers to increase localization ratio  Differentiaton strategy Entering Vietnam market since the beginning, Toyota Motor Vietnam has grown strongly in both scale... Organizational structure of TNC in Vietnam Part receiving and storage (warehouse) Administrative offices , canteen Vehicle assembly line TMV Manufacturing Operation Paint shop Welding shop Maintenance shop 25 3.4 Modes of market entry  Joint ventures Toyota enters Vietnam ‘s market through foreign direct investment by venturing with local country such as: Vinh Phuc Toyota, Lang Ha Toyota … It was founded... reservations months to get the car In fact, many companies remain records of customer bookings, the new lunar vehicle can communicate 14 Next time, if the company continues to launch more new vehicles to "stimulus" is definitely in the VN car market will continue to bustling, vibrant 3 Analysis of strategic issues of TMC in Vietnam 3.1 International strategies of TMC in Vietnam Facing a firm with foreign market... diverse needs of clients such as: Innova and new Fortuner, entirely new Camry, Toyota 86, Hiace, Land Cruiser Prado, Yaris RS, the new Altis 2.0RS Especifically, 5 of TMV vehicles has always been in the list of Top 10 best-selling cars in Vietnam in 2012, including 28 In 2012, the service stations of Toyota has received more than 476,000 views as service vehicles In addition, revenue of Toyota genuine accessory... made by Toyota JIT means making “only what is needed, when it is needed, and in the amount needed.” This outweights conventional manufacturing method by eliminating waste, inconsistencies, and unreasonable requirements, resulting in improved productivity Input 1 Inventory 2 Sales Phase 1 Phase 2 Input n Inventory Inventory 1 Input 2 Phase n Final output 21 Figure 3: Conventional production Input 1... policies so Toyota introduce hybrid cars like RAV4 and L600s with CO2 exhaust fumes at only 99g/km 18 3.2 Business strategies of TMC in Vietnam 3.2.1 Corporate-level strategy “Corporate-level strategy specifies actions to be taken by the firm to gain a ccompetitive advantage by selecting & managing a group of different businesses competing in several industries &product markets.” Horizontal integration... areas of 10 countries under the Toyota global IMV project including: Thailand, Indonesia, Philippines, Malaysia, India, Argentina, South Africa, Venezuela, Pakistan, and Taiwan Lean production-a product of Toyota- is implemented in every subsidiary worldwide This production method supplies"what is needed, when it is needed, and in the amount needed" , thereby eliminates the cost of holding buffer inventory,... down 40% compared with 2008 In return, the Japanese automaker has Fortuner with total sales of 5,900 units In total, Toyota hit the target of 30,000 vehicles, an increase of 23% - the highest level Profit after tax in 2009 of Toyota Vietnam (TMV) was approximately 1,200 billion (USD 60 million) In 2010, TMV continue to achieve a record with sale of 31 135 vehicles sold, (lifting cumulative sales upto... received Toyota and the automobile industry situation in Vietnam: 12 Toyota Vietnam is the market leader in sales of vehicles distribution to all relevant objects 2007 was a year of increased automobile consumption record The growth of the car market with no signs of stopping as sales Manufacturers Association assembled Vietnam (VAMA) continues to set a new record for the month 11/2007, 18 members of VAMA... regions in 10 countries around the world including Thailand, Indonesia, Philippines, Malaysia, India , Argentina, South America, Venezuela, Taiwan and Pakistan 29 Part 3: Conclusion and recommendation 1 General assessment With the background of holding company , Toyota Vietnam has many changes to develop in Vietnam They have applied business strategies flexibly and achieve efficiency to lead market in Vietnam . Motor in USA in 1983. Part 2: Business strategies of the TMC in Vietnam 1. Toyota Motor Viet Nam (TMV) Company name: Toyota Motor Company Vietnam Date of. STRATEGIC MANAGERMENT Analysis of strategy of Toyota Motor Corporation operating in Vietnam Lecturer: PhD. Le Thai Phong Class: QTRE312(2/1-1213).1_LT Group’s