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The oral eye is a metaphor for the dominance of global designer capitalism. It refers to the consumerism of a designer aesthetic by the ‘I’ of the neoliberalist subject, as well as the aural soundscapes that accompany the hegemony of the capturing attention through screen cultures. An attempt is made to articulate the historical emergence of such a synoptic machinic regime drawing on Badiou, Bellmer, Deleuze, Guattari, Lacan, Rancière, Virilio, Ziarek, and Žižek to explore contemporary art (post-Situationism) and visual cultural education. jagodzinski develops the concept of an ‘avant-garde without authority,’ ‘self-refleXion’ and ‘in(design)’ to further the questions surrounding the posthuman as advanced by theorists such as Hansen, Stiegler and Ziarek’s ‘force’ of art.
[...]... antecedent event to the commodity fetishism of consumerist capitalism draws a line 8 / visual art and education of disagreement with and a critique of Jean Baudrillard, Roland Barthes, Jacques Lacan, and Laura Mulvey Kibbey’s key point is that the performative act of transubstantiation that magically ‘transforms’ ordinary bread and wine into the body and blood of Christ does so through the trope of metonymy,... itself High-ranking call girls and their pimps, and porno stars and their producers, could drive luxury cars and own mansions as well But this is the frailest of arguments, given that designer capitalism of the simulacrum manages these signs to create new fantasies that keep 10 / visual art and education the socioeconomic arrangements in place (MacCannell and MacCannell 1993) Baudrillard’s theory of seduction,... vibrate the body’s molecular being The intrarelations of the homonyms oral/ aural, as the ‘oralization’ of word, image, and sound pervade and define our mediated global order The other allusion, to the I /eye, should be apparent 2 / visual art and education This is a rather ambitious book, for it seeks to develop and support artistic and educational practices that remain faithful to the continuation of a... ideal taste, and the patron and open-market system Could Tatlin, who tried to find a path between art and production and whose own path took him in the direction of synthesizing artistic and utilitarian thought through a “truth to materials,” or Rodchenko, whose own path was a synthesis of the ideological and the formal, be considered performing the same task as Vertov’s kino eye? Could any of the Constructivists... bodies and minds They have changed our perceptions of ‘reality’ through the introduction / 15 modulation of speeds and intensities they create in the affective flows of our bodies The Foucauldian machinic assemblage of the panopticon has now been inverted: we live in a synopticon26 where the many watch the few on screens and a few watch the many by surveillance (Andrejevic 2004) This new machinic assemblage... / visual art and education designer capitalism: organs, as pieces of the body, have now achieved their own legal and illegal commodity status, from stem-cell research to heart and now entire facial transplants There is no part of the body (both inside and outside) that advertising has not targeted “All organs have the possibility of overcoding and being overcoded,” that is ‘facialized’ (Wegenstein... edits, analyzes, shares, and displays geographic information the typological and topological spatialization of the globe that provides the search engines for gridding the planet Through the sharing of data banks, social workers, health professionals, police, educators, insurance companies, and so on, can begin to assess ‘at risk’ individuals through the profiling of information that can be used by any particular... subliminal self; these are the two traits mainstream Freudian and Lacanian psychoanalysis has largely abandoned.9 The processes of structuring and interpellating the mass-psyche in this period are performed through the form of the montage, as Sergei Eisenstein developed it The regime of the image, defined as the conflict between two shots that forces the spectator to think its synthesis, is meant to ‘educate/discipline,’... through the various forms of phantasmagoria that abandoned the scene of representation.31 The phantasm being an effect “that introduction / 17 transcends inside and outside, since its topological property is to bring internal and external sides into contact, in order for them to unfold into a single side” (Deleuze 1990, 211) The current forms of biopolitical control, in the way ‘life’ is being subsumed and. .. this gap or distance is maintained The dissolution of this frame, or rather its repositioning 4 / visual art and education through the tele-technologies into the ‘frameless’ image of digitalization, marks another approach to art as ‘new media’ and its education in which touching the screen is often encouraged The frame’s function begins to change with the Second Order of Simulacra, which can be identified . 978–0–230–61879–4 Library of Congress Cataloging -in- Publication Data Jagodzinski, Jan, 1948– Visual art and education in an era of designer capitalism : deconstructing the oral. ii9780230618794_01_prexii.indd ii 8/6/2010 4:39:46 PM8/6/2010 4:39:46 PM Visual Art and Education in an Era of Designer Capitalism Deconstructing the Oral Eye jan jagodzinski 9780230618794_01_prexii.indd