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Work Smart, Get Rich Making $100s a day with just hours of work Written by Jim Regan http://www.thenetfool.com Copyright 2008 Welcome to Work Smart, Get Rich This is Jim, author and owner of the popular stock market and make money online blog The Net Fool Dot Com, here to talk to you about one of the most popular methods that internet marketers will use to make money on the internet. This method is the fastest and easiest way to turn an insane profit with little to no experience in the field, and I am going to show you step by step how you can be earnings upwards of $100 every day with just a few hours of work. Before we start, I would love for all of you to swing by my blogging website for FREE tips and tricks to make money online. This is a great resource for all of you who don’t want to shell out $10 every time you want to learn a new method of making money through an eBook. So get on over to http://www.thenetfool.com and subscribe to my RSS. Enough introductions, let’s get right down and dirty. I have personally used this method to generate hundreds, and have friends doing the same. The secret of internet marketing is realizing that people out there on the internet are suckers, waiting to be exploited by you to turn some fast profits. No, I’m not talking about making blog websites (although mine now does pull quite a steady income), and no I’m not talking about making some over-your-head product or landing page filled with Google AdSense advertisements to try and solicit some clicks here and there. Nope. This method is even easier… I’m talking about the power of eBooks! You heard me correctly; this eBook is all about how selling eBooks, just like this one, can make you rich. There’s a reason there are thousands of these little beauties floating around on the internet. No matter how repeated the information might be, there are going to be interested buyers. By making eBooks on various subjects, and marketing them effectively, it is very easy to achieve sales anywhere from $100-$1000 every day… the sky is the limit for your earnings potential! Table of Contents: 1. You Are A Sucker! 2. Finding A Niche Topic 3. Writing the eBook 4. Creating Your First Sales Pitch 5. Selling Your Book on Forums and Message Boards 6. Registering A “Winner” Domain Name 7. Setting Up Your Own Niche/Targeted Sales Website 8. Command and Conquer 9. Conclusion & Final Words 1. You Are a Sucker! Admit it, you bought this eBook… and that makes you a sucker doesn’t it? I’m not trying to rub in the fact that you paid $10 for information that anyone knowledgeable would give you for free, although this is sadly true, I’m trying to reiterate the notion that there are people on the internet that will buy what you put out if it is marketed effectively. People have often asked me how selling eBooks (internet-books) could possibly be an effective source of revenue… I say, why not? Let’s take my friend Tony for an example. Tony is the owner of an oddly popular eBook and landing website “secretsofskateboarding.com”. This is basically a book that he wrote over the summer about skateboarding. Nothing special that you couldn’t learn on WikiPedia, just skateboarding tricks like jumping and flipping. In fact, I’m not even so sure that he knows how to skateboard at all. His results? One afternoon, I was working with Tony and stopped by his room after class. He showed me his ClickBank account (popular website for marketing that we will discuss) where he was earnings $100+ every day, on a bad day. All he was doing at that point was sitting back and watching the suckers buy his book over and over again. Lesson learned, once you market, the fun comes to you. What’s more, is that writing an eBook is just a function of finding a topic that is well-targeted that interests you, and spending an hour (or more depending on length) to write up a winner. Then, just rinse and repeat all you want and market like crazy, making easy money. 2. Finding a Niche Topic Okay, so now that you see how many people are interested in buying your totally worthless product, you need a topic to write about. Know in the back of your mind that you need to write well, this can’t be a sloppy mess or word will get around that you are not a reputable seller. People want to feel that they are getting something, so despite the fact that you may think what you are writing is complete garbage, keep in mind that somebody out there wants the information to be able to know what you know. Finding a topic can be one of the harder things at this point, so definitely stick to your guns… but only if those guns are profitable. I am interested in the stock market, internet marketing, blogging and guitars (example). So let’s figure out what I can write about that will be well received. An eBook about whoosits or whatsees may be profitable, but remember that if you don’t know what you are talking about… you shouldn’t be writing about it. There’s a difference between exploiting someone and ripping them off. The key in choosing a good topic, is choosing a topic that ranks well in Google. Basically, what we want is the highest amount of searches in Google as possible, with the lowest amount of results. In effect, we want a topic that is both heavily-trafficked, and something that we actually have the opportunity of ranking #1 in. This can take some time, but it will be time well spent in the end. Best tool out there for doing this with minimal effort? The SEO Book Keyword Suggestion Tool from Aaron Wall’s popular search engine optimization website. Let’s talk about just how to use the SEO Book Keyword Suggestion Tool. Below is a snapshot of the keyword suggestion interface, a simple search box where you can type in what your interest’s are. Essentially, this ingenious tool is a combination of different things, on each term you enter, it will tell you how it performs in Google, Yahoo and MSN… the big three search engines. I want you to focus on Google, since it is obviously the most important of the three. Say I am interested in guitars, so I use the tool to search “guitar” in the designated search area and see what the results are: We really don’t care too much about the Cost-Per-Click (CPC) that Google estimates, because we aren’t going to be placing ads on this website, it is simply going to be used to sell our eBook. Out of the term listed for “guitar”, I’m liking “free guitar tabs” because it is something I can write about, it has a good amount of traffic… but not too many results, so I can get competitively ranked. Okay, so we have our effective keywords all worked out. Preferably, again, you want a topic to write about that will be able to sell well once you move to your own sales page, register your own domain name, etc. My example eBook is going to be made about guitars, but I will focus on tablature (sheet music) and write about how you can learn from tab music, play tab music, and get tab music… marketing it with the “free guitar tabs” keyword so that I can get some great traffic to my book with interested people. 3. Writing the eBook Sitting down and writing a book can be a daunting task. In reality, it is nothing more than writing an email… so long as you have some decent writing skills in hand. I am going to assume that you took all of the English (or comparable language) classes that you need, and can write confidently, but without making many grammatical mistakes. Rule One: It doesn’t have to be long! My friend Jason from TheUniversityKid.com recently made an eBook titled “lazy-riches” that he was able to pump out in 45 minutes. Basically, it was an easy 15 page book about a simple, already discovered, method of building up campaigns and “flipping” them for profits. Nothing new, but it sold fast. Eventually, he made a sales page and sold it away for $4,000. So the man made upwards of 4 thousand dollars with less than an hours’ work. This is what we want. Some people feel like you need a special eBook writer or whatnot to actually write the thing… while some people do use a special editor, the rest of the world and myself use Microsoft Word. Have Microsoft Word? Then you already own the best eBook writing tool in the business. Congratulations. So sit yourself down at your computer, load up a new Microsoft Word document, and create your eBook. Make sure there is a somewhat convincing front page, preferably with an image, to sell your product as legitimate from the get-go. Save it in a .pdf (Adobe Reader) format and you are ready to go. Note: If you cannot save as a .pdf, there is a readily available free plugin from the Microsoft website, just follow this link for more information. You’ve got your targeted phrase, and now you’ve got your eBook. I would recommend no less than 15 pages, and no more than 125. If you are going for something more extravagant and time consuming, feel free to create a dictionary. But otherwise, it is just as easy (as we saw in the example with Jason) to create a well-selling eBook that is less than twenty pages. Nothing but the good stuff! 4. Creating Your First Sales Pitch We are going to do a two-step process here. First, we are going to market the eBook in some forums and databases in order to gain credibility on the market place, and get some good reviews to post. Then, we are going to set up the targeted website to really bring in the bacon. But before we can start in with any of that, we need to create a sort of salesman pitch to make the thing appealing. Let’s worry about placement later, for now… I am going to focus on the text you are going to post in the forums where you plan to sell your new eBook. Below is an example from a sales page on DigitalPoint. Basically, we need something short, sweet and to the point. I want you to just sit down and write up a mock-post of a forum-based sales page. This should tell people a few things: - Intro - What You Are Getting - How You Have Used The Methods - What it “Should Be Worth” - What You Are Selling It For Other than this, it is really up to your discretion. Some things you will want to do are emphasize how amazing and revolutionary this eBook is. Despite that fact that everyone knows it is more than likely repeated and boring information, people want to feel that they are getting something amazing. Don’t worry, a little seller’s talk is referred to in law as “puffery” and is not illegal, so long as you are not promising something there is no way they can get. Here are some effective marketing tools to consider in your pitch: - Tell them you are only selling 20 or so copies, make them feel that things are running out of supply and they need to buy. - Stress how much you can make off of your product, or how much the knowledge is worth. Basically, make them feel like the knowledge they will get form reading will outweigh the cost of the book. - Give away a cheaper “review” copy if you wish. This will usually entice a few buyers to do this and give you a positive review which you can then turn around and slap on all of your sales pages as “evidence” of the method working. 5. Selling Your Book on Forums and Message Boards I want to recommend selling your eBook on some forums and message boards before setting up your sales page altogether. You’ll want to build a user base and make sure that it will sell before you go on and spend some time creating a website to house it. By this point, you should have the formatted text that you want to use on the forums to advertise, now is just a matter of choosing where to do your business. Please keep in mind, that you should make sells through PayPal, so if you don’t already have an account (you should by now)… sign up at http://www.paypal.com. [...]... and will get you the sales you want 9 Conclusion & Final Words I hope that you have enjoyed this eBook on selling eBooks I feel that by using the technique in making and marketing eBooks, you have the ultimate tool in your hands to bring in sales like a professional It remains true in my mind that selling eBooks is the easiest and most time-effective method of making profit on the internet There is nothing... To succeed in making an effective sales page in your eBook, take a quick glance over these guides: - How to Write an Effective Sales Letter for your eBook - http://www.statssheet.com/articles/article24751.html In a nutshell, you want the following: Attention (headline to grab attention) Interest (Stimulate curiosity) Detail (Include details about eBook) Action (Provide a convincing call for action)... buy your eBook or whatever you happen to be selling Once you have your page made, all you need to do is upload the files to your webhost, and have the domain name direct to your hosting account If you need help with this, look for your webhost’s FAQ section… they are sure to have information to help you through this process 8 Command and Conquer Congratulations You now have a marketable eBook, have... win it You can make your money just like anybody else! This eBook is a testament to the methods success You bought it, and by doing so are proving the effectiveness of good marketing I feel that this book is total garbage, because you could learn what I have told you elsewhere for free if you know where to look Such is the case for 99.9% of all eBooks out there… so remember that you don’t necessarily... respected communities on the internet, and you can make thousands here selling your stuff, so this is really all that you need Get on over to their “Buy, Sell & Trade” section and make your post to sell that eBook like lightening! If you already have a listing at DigitalPoint, there are a few other places to consider Remember, DP is the best place to go… so the rest are completely optional - US FreeAds - Bizz... some random places I have seen people make a few sales I haven’t used them myself, and would really just rather use DigitalPoint and be done with it 6 Registering A “Winner” Domain Name Alright, so your eBook sold like hotcakes… didn’t it?! All you really need is 10 sales… then you have enough money to buy the domain name, web hosting and have money left over to have a profit if things go south Just a... recommended to you by “professionals.” Information is free, you just have to know where to look I sincerely hope that you have learned something new today, and hope for your success in selling and marketing eBooks online for profit Stay Bullish on the Net! -Jim Written by Jim Regan http://www.thenetfool.com Copyright 2008