[...]... any kind xv Darie-Watson_4681Front.fm Page xvi Thursday, September 22, 2005 5:26 AM Darie-Watson_4681Front.fm Page xvii Thursday, September 22, 2005 5:26 AM Introduction W elcome to Beginning ASP.NET 2.0 E-Commerce in C# 2005: From Novice to Professional! The explosive growth of retail over the Internet is encouraging more small- to medium-sized businesses to consider the benefits of setting up e-commerce. .. concentrates on increasing revenue by improving the shopping experience and actively encouraging customers to buy more by implementing product recommendations Again at the end of this phase, you’ll have a fully working site that you can go live with By the third phase, you’ll have the site up and running, and doing very well During this phase, you’ll look at increasing your profit margins by reducing costs... of getting your site up and running In the second phase of the book, Chapters 9 through 11, you’ll create your own shopping cart And in the third phase, Chapters 12 through 17, you’ll start processing orders and integrating external systems Chapter 1: Starting an E-Commerce Site In this chapter you’ll see some of the principles of e-commerce in the real world You’ll learn the importance of focusing on... to fall into the following motivations: • Getting more customers • Making customers spend more • Reducing the costs of fulfilling orders We’ll look at each of these in the following sections 1 Darie-Watson_4681C01.fm Page 2 Tuesday, August 9, 2005 3:51 AM 2 CHAPTER 1 ■ STARTING AN E-COMMERCE SITE Getting More Customers Getting more customers is immediately the most attractive reason With an e-commerce. .. explains the techniques used to build the site, you should have some previous experience programming ASP.NET 2.0 with C# Having a reference book such as Beginning Visual Web Developer 2005 Express: From Novice to Professional (Apress, 2005) on hand is highly recommended This book may also prove valuable for ASP.NET 1.x, ASP 3, PHP, or Java developers who learn best by example and want to experience ASP.NET. .. 643 Installing Visual Web Developer 2005 Express Edition and SQL Server 2005 Express Edition 644 Installing SQL Server 2005 Express Manager 645 Installing the IIS 5.x Web Server 646 Installing IIS 5.x on a Web Server Machine 647 Working with IIS ... from grace in the past few years Just the idea of having an e-commerce web site was enough to get many business people salivating with anticipation Now it’s no longer good enough to just say, E-commerce is the future—get online or get out of business.” You now need compelling, realistic, and specific reasons to take your business online This book focuses on programming and associated disciplines, such... through automating and streamlining order processing and administration, and by handling credit card transactions yourself You’ll also learn how to communicate with external systems, by integrating the Amazon E-Commerce Service (formerly known as Amazon Web Services—AWS), into your web site Who This Book Is For This book is aimed at developers looking for a tutorial approach to building a full e-commerce. .. therefore increase your profit margins? Now it’s time to introduce the site we’ll be using as the example in this book, and see just how all these principles relate to your own shop Making Money We’re going to build an online balloon shop On all the e-commerce sites we’ve worked on, there’s been a great deal of tension between wanting to produce an amazing site that everybody will love and needing to... the end of the day, saving five minutes and going home earlier seems even more important When you have a live web site, this simply isn’t an option Coding with security in mind is also essential In this book, you’ll learn how to protect yourself by implementing a good error-handling strategy and validating user input Using SSL (Secure Sockets Layer) connections is vital for securing sensible pages, such . Page i Thursday, September 22 , 20 05 5 :26 AM Beginning ASP. NET 2. 0 E-Commerce in C# 20 05: From Novice to Professional Copyright © 20 06 by Cristian Darie and.