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For this book, we selected forty-nine examples of graphic design to anatomically disassemble piece by piece—tissue by tissue—to reveal an embedded array of influences and inspirations. These are not necessarily the best-known or celebrated objects of graphic design, though many contain the genetic codes of canonical works. Instead, they represent some visible and a few obscure relatively contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures. Some are overtly complex—and their influences easy to see with the naked eye—while others are so simple it is hard to believe a storehouse of inspiration is hidden underneath. Our format is to show a large-scale reproduction of a key design artifact (similar to the famous silhouette of a cow),but rather than carve up the rump, thigh, shank, etc., we pull out all the probable influences that went consciously or not into the final work—and there are many.
uncovering the influences and inspirations in modern graphic design steven heller and mirko ilic´ packaging and unpackaging design Graphic design is a composite of many influences and inspirations Johannes Gutenberg, the inventor of movable type, inspired by the beauty of illuminated manuscripts though cognizant of the need for mass communication, replicated the hand-scribed letterforms found on sacred religious tracts Yet he forged old and new into the most revolutionary technology since the wheel Gradually, slavish mimicry of hand letters shifted—owing to the gifts of skilled artisans—into distinct new typefaces that resembled stone carvings, from which the Roman letter became the standard Western type But this process did not occur overnight Graphic design methods, manners, and styles emerged only as fast as technology allowed or culture demanded In the late nineteenth century, advertising art developed to meet the needs of a new commercial culture and became the cornerstone on which all modern graphic design would ultimately stand With seminal ties to commerce and industry, graphic design conventions were designed to capture the public’s attention and persuade them to consume Printers and designers often mindlessly followed these conventions, styles, and tropes until new ones took their place Viewed in archeological terms, the history of graphic design is one of those cross-sectional, cutaway charts revealing strata and substrata of detritus from different eras Every decade, sometimes every year or month, designers produce stylistic manifestations that, when used up, are thrown figuratively and literally into landfill Like any other industry that trades in fashion, passé graphic design artifacts are ignored until some intrepid excavator finds and reintroduces them into the culture as sources of “new” inspiration (Such was the case in the nineteenth century, when the discovery of Egyptian tombs spawned Egyptian—or slab serif—type and ornament, not to mention clothes and furniture.) These days, old becomes new at breakneck speed and likewise becomes old again in the blink of an eye Nonetheless, each new/old discovery adds to an ever-expanding design vocabulary At the risk of mixing metaphors, all graphic design elements are circulated through a bloodstream that nourishes the field, regardless of when forms were created or for what original purposes Taking this concept a step further, if viewed anatomically, a piece of graphic design is decidedly the sum of integral parts Peel away the outer skin and the skeleton supports distinct, individual parts that function with others Remove a single part and the design pathology is altered Of course, no matter what the components are, the result is what’s important; but understanding the inner workings of any design will help designers appreciate the complexity of their craft The study of anatomy teaches us how the body functions—not simply that the shinbone’s connected the thighbone—and how we work In the design body, this anatomical insight outlines the physical and genetic makeup of a particular work Below the surface of a poster, package, book cover, or billboard are elements (creative molecules, so to speak) that determine and define its reason for being For this book, we selected forty-nine examples of graphic design to anatomically disassemble piece by piece—tissue by tissue—to reveal an embedded array of influences and inspirations These are not necessarily the best-known or celebrated objects of graphic design, though many contain the genetic codes of canonical works Instead, they represent some visible and a few obscure relatively contemporary artifacts that are well conceived, finely crafted, and filled with hidden treasures Some are overtly complex—and their influences easy to see with the naked eye—while others are so simple it is hard to believe a storehouse of inspiration is hidden underneath The title Anatomy of Design refers to the anatomical charts in science labs, but more precisely we are referencing the sides of beef, those maps of a cow with the dotted lines that look like states of the union, found on butcher shop walls Our format is to show a largescale reproduction of a key design artifact (similar to the famous silhouette of a cow), but rather than carve up the rump, thigh, shank, etc., we pull out all the probable influences that went consciously or not into the final work—and there are many But how we know for certain? Did the designers share their influences or admit to their borrowings? In most cases, we draw our own conclusions because rather than a traditional case study that emerges from the designer, this is a critical analysis that comes from the knowing observer Where possible, we confirm our assertions with the designers in question, but it is not necessary Sometimes—actually most times— designers not know the derivation of their work Paul Rand once said you design something and then figure out reasons to justify it Moreover, ideas and images float freely in the air, are breathed in and become part of the circulatory system They may emerge in a work without the creator knowing where they come from So, through critical observation, we identify the parts of the whole We parse them, deconstruct them, and show them Out of this anatomical mechanism emerges a timeline of influence and inspiration The designs we’ve selected have multiple references, and we draw them out to show how the shinbone is connected to the neckbone, hambone, and wishbone as well as the thighbone The result is a mass of information that may not fit perfectly together but that shows how every graphic design is the sum of logical, illogical, and inspiring parts Dedicated to Ivo, Zoe, and Nick acknowledgments To say this was a whale of a book to assemble, design, and produce is an understatement The only thing easy about this entire project was conceiving the premise Showing the evolution of a single piece of design through past and present history seemed like a great idea at the time Even to anatomize the work by revealing where different traits or components came from seemed quite doable at the time But once we opened the body, so to speak, and found there were more than one, two, or even three historical connections, this book became an epic While it was fun to find all the various and sundry visual and contextual connections, it was nonetheless incredibly arduous finding each and every one of the more than 2000 examples Cataloguing, cross-referencing, tagging, captioning, you name it, was more labor intensive than ever bargained for Now, we’re not making excuses, nor are we telling this to get sympathy from the reader, but rather to set the stage for the acknowledgments to follow Thanks to Ribal Al-Rayess, Eric Anderson, Kristin Casaletto, Neven Kissenpfennig, Dejan Krsic, Jee-eun Lee, Marija Miljkovic, Luka Mjeda, Masayo Nai, Clinton Shaner, Iva Simcic, Lisa Sugahara, and Jessica Taylor, the loyal and indefatigable band of designers, assistants, researchers, and image collectors, who worked days, nights, weekends, and holidays to get this into shape Gratitude to Winnie Prentiss, publisher at Rockport, for her patience and good will And to the other folks at Rockport for all their assistance large and small: Barbara States, Rochelle Bourgault, and Regina Grenier Also, untold gratitude goes to many of the hundreds of designers and illustrators and typographers and photographers represented in this book for their interest, generosity, and concern Without them there’d be no book We are deeply indebted to the following people: Finally, a special thanks to Tomo Johannes in der Muhlen and Daniel Young for their support First and foremost we thank Kristin Ellison, our editor and primary supporter since the beginning of the project and throughout the fits, starts, and postponements Without her urging this could not have happened —Steven Heller and Mirko Ilic´ contents St Vincent Hospital Ambulance—Doyle Partners Burek—Trio/Fabrika Printed in USA—Emek Meet the World—Icaro Doria Joseph Goebbels—Aleksandar Macasev Free Will—Nathaniel Cooper Stay Away from Corporations —Jonathan Barnbrook iRaq—Copper Greene The Design of Dissent—Milton Glaser, Mirko Ilic´ Ode to the Record Cover Girl—Dietwee 10 Obuvalnica Butanoga—Borut Kajbic 11 Teatro—Maedche und Jongens 12 Penis Subway Map—Veit Schuetz 13 Macbeth and The Doll’s House—Harry Pearce 14 New Jersey Performing Arts Center—Paula Scher 15 Beautiful Decay—Anisa Suthayaly 16 Yasel Jidai (Wild Age)—Yuka Watanabe 17 Red Light Winter—Darren Cox 18 Friends of Good Music—CYAN 19 Richard Bachman/Stephen King—Paul Buckley 20 BKLYN—Darren Cox 21 Second International Exhibition: Call for Entries—Milton Glaser 22 Song X—Stephen Doyle and August Heffner 23 Sagmeister—Stefan Sagmeister 24 School of Visual Arts—James Victore 25 Urban Outfitters—Art Chantry 26 Kathleen Schneider—Jeremy Mende 27 Absolut Campaign—TBWA\Chiat\Day 28 Solar Twins—Stefan Bucher 29 Karim Rashid: Evolution—Stephen Schmidt/Duuplex 30 The Abuse You Yell at Your Kids —Saatchi & Saatchi, New Zealand 31 Andrew Kohji Taylor—Tadanori Yokoo 32 Big Brother—Daniel Eatock 33 Twin Town—Empire Design 34 Manchester Dogs’ Home Annual Report—The Chase 35 Slow Food—Bruketa & Zinic 36 Sample—Julia Hasting 37 Movements: Introduction to a Working Process—Irma Boom 38 Amelia’s Magazine—Amelia Gregory 39 Eliasson: The Blind Pavilion CYAN 40 A Designer’s Guide to Italy—Louise Fili 41 Monopolis—Dejan Dragosavac 42 Chip Kidd: Book One—Chip Kidd 43 Penguin Books—John Hamilton 44 Motion Blur: Graphic Moving Image Makers—Onedotzero 45 Antibook—Francisca Prieto 46 Either Act or Forget—Stefan Sagmeister 47 L’Espresso—Massimo Verrone, Lowe Pirella Agency 48 Spider—David Cronenberg 49 Bios and Directory 50 ANATOMY OF DESIGN St Vincent Hospital Ambulance Designer: Doyle Partners Logos are charged symbols that embody and radiate the ethos as well as the aspirations of a company or institution The intensity of meaning encoded in this simple iconic mark must not be underestimated, but neither should it be worshiped as sacred A corporate logo is not as mystical as, say, J J Tolkien’s famous Ring because it depends on external forces for its power Even Superman’s S signifies strength not because the S itself has superhuman powers but because the one who wears it—in this case a symbolic, fictional character—is a superman The Nazi SS rune lightning bolt logo represented an organization of self-styled supermen, but it became shorthand for its members’ inhumanity and crimes toward millions of victims No matter how startling or elegant, beautiful or ugly, ultimately a logo is only as good or bad as the entity it represents One thing is certain: No designer deliberately starts out to make a bland logo By its nature, a logo must demonstrate visual strength A visual identity may be sophisticated or kitsch; nonetheless, the logo must be a mnemonic, a sign that lights up with resonance Logos must be indelible when they are in use and memorable when they are out of sight Of course, they may change with mergers and acquisitions, or simply because a business or organization chooses to alter its persona—and a logo is the agent of that persona In 1998, when Tom Kluepfel and Stephen Doyle of Doyle Partners redesigned the identity scheme for St Vincent’s Hospital in New York City, the mandate was to unify the attributes of this neighborhood institution under a single contemporary banner St Vincent’s had merged with eight other hospitals into a citywide healthcare system, so the designers sought an identity that built on its existing recognition in the community, signaled its newfound reach, and exemplified its distinct holdings The basic symbol was rooted in a classic motif “When the logo committee includes nuns from the Sisters of Charity, it’s not too long before crosses show up in the sketches,” says Kluepfel All the hospitals had a common Catholic heritage and iconography—the colors, the cross, the shield—that were expressed through light (“as in the light seen through the stained-glass window of a hospital chapel”) and science (“implied in the precise way the shapes and colors intersect”) Kluepfel initially resisted the shield simply because it is such a familiar motif, but ultimately he accepted its familiarity as comforting “Yet it somehow conveys aggressiveness—a nice metaphor for proactive healthcare,” he adds Aside from the cross, the shield is the most historically significant of the design elements here Familiarity is actually a modest understatement The shield dates to pre-Christian history but is common iconography of the Crusades Crusaders marched with huge cross-emblazoned shields that, in addition to protecting themselves from their enemies, announced their territorial ambitions Today, shields signify authority—like a police badge, also known as a shield In graphic terms, shields frame visual ideas; like an adjective, a shield describes the fundamental concept, which in this context is the cross representing the Sisters of Mercy The ambulance is the most public expression of the St Vincent’s identity program The bold arrow, a device almost as old as the shield—and arguably the first graphic symbol, and one that appears in all cultures—suggests assertive motion in whatever direction it points It implies thrust, motive, and outcome Arrows lead and we follow, right or wrong This ambulance also follows conventions recalling early branded commercial vehicles and is an advertisement for itself Like a moving billboard, the ambulance graphics must be bold, clear, and unmistakable; they must announce that this is an emergency vehicle as well as promote the institution that operates it This expressive visual display is no different from that of a UPS truck in that the graphically dynamic principles of visibility and accessibility are the same From the fusion of these graphic principles the ambulance emerges metaphorically as a crusader in its own right—for emergency healthcare 1998 St Vincent Logo and Ambulance Graphics, identity ad,d: Tom Kluepfel, Stephen Doyle s: Doyle Partners St Vincent’s had merged with eight other hospitals into a citywide healthcare system, so the designers sought an identity that built on its existing recognition in the community, signaled its newfound reach, and exemplified its distinct holdings Shields—serve and protect Arrows Stained-glass effect Travelling advertising 11th C Knights Templar shield shield 18th C Arms of Episcopal Church in the United States of America shield 1924 L Moholy-Nagy, Kreis Der Freunde Des Bauhauses (Circle of Friends of The Bauhaus) trademark 1939 Blue Cross logo d:Carl Metzger 1950 No Way Out film poster d:Paul Rand Rand's integration of photography, typography, signs, graphic shapes, and the surrounding white space stands in marked contrast to typical film posters c1940 The Salvation Army logo 1961 United Parcel Service (UPS) logo d:Paul Rand 1968–7 d:Fletch 1992 City Trail signa s:Why Not Associate c:Hull 1992 Arts Fes 1972 SBB logo d:Hans Hartmann c:SBB Swiss Federal Railways 1989 In ‘n Out CD cover for Joe Henderson ad:Micaela Boland d:Bob Venosa p:Francis Wolff 1998 Advertising lecture poster d:Michael Johnson Poster for a talk by Michael Johnson, Johnson Banks 1999 Light Years poster ad:Michael Bierut d:Nicole Trice s:Pentagram d:The Architectural League Undated Modern stained-glass window 15th–16th C Stained Glass Window, Sevilla Cathedral, Spain 1963 Alfieri & Lacroix advertisement d:Grignani 1999 Millennium Images logo s:Yacht Associates c:Millennium Images See Chapter #16 200 ad: c:P A u Aus BP Shield logo her Forbes Gill age es tival 06 Paul Auster series covers Paul Buckley d:Greg Mollica enguin USA unique packaging system for Paul ster’s 25th anniversary 1986 China Grill logo d:Tibor Kalman, Douglas Riccardi c:Jefferey Chodorow & Richard Rasansky Logo for the fusion restaurant in New York City 1994 FedEx logo s:Landor & Associates c:FedEx The negative space between the E and the X in the logo creates a subliminal arrow 1993 New School University Identity logo d:Ivan Chermayeff, Tom Geismar, Steff Geissbuhler s:Chermayeff & Geismar, Inc 2000 Reno Cooking Conveyors logo s:Gardner Design ad:Reno Cooking Conveyors 2001 Shields for Rotterdam visual identity s:75B c:Rotterdam 2001, Cultural Capital of Europe 2002 Movin’ Out logo s:Serino Coyne Identity for the Broadway Musical 2002 Nottingham theoretical highway signage d:Johnson Banks 2005 BBX Berlin Brandenburg Express identity s:Thomas Manss Design 1928 Philips Radio advertising truck 1882 Express Dairy Company, United Kingdom Late 1920s Michelin Publicity Vehicles 1980s Coke Delivery Trucks Courtesy of Coca-Cola Company 2000 Thanks, But I Already Know ad d:Pedro Pletitsch cw:Marcelo Sato s:Young & Rubicam c:Clear Blue Ad for Clear Blue pregnancy test 1968 The Passion of Muhammad Ali magazine cover ad:George Lois p:Carl Fischer c:Esquire 1991 La Pub Tue poster d:Alain Le Quernec 2001 Wherever there's LG, you'll want to be there ad campaign ad:Augusto Canani i:Jorge Gariba cw:Leo Prestes p:Celso Chittolina s:Codigo 1997 Naked—by David Sedaris book cover d:Chip Kidd 1932 Adolf, the Superman: Swallows Gold and Spouts Junk photomontage a:John Heartfield Photomontage for the ArbeiterIllustrierte-Zeitung 1892 All Is Vanity painting a:Charles Allen Gilbert Although the painting remained unsold for many years, its first appearance in LIFE magazine in 1902 was an instant success 1967 Mavignier poster a:Amir Mavignier 1934 Links Front magazine cover d:Cas Oorthuys One of five issues edited by Jef Last, Nico Rost and Joris Ivens The illustration depicts the opposition being “gagged” by the censor 2002 DomusTech ad campaign ad:Fabrizio Tamagni p:Marco Pirovano cw:Marco Geranzani s:BGS 2002 cd:Mic Jack ad:Dav p:Bill s:BBD 1998 Muscle Bone ad ad:Maurice Wee cw:Kelvin Pereira s:Saatchi & Saatchi, Singapore c:Klim Milk 1995 Beckett #1 poster d:Jeremy Francis Mende, Jeff Talbot s:Cranbrook Academy of Art Poster for performance based on Samuel Beckett's Endgame 1944 In Voluptate Mors photograph p:Philippe Halsman Photograph of Salvador Dali 1963 Hitchcocka poster d:Roman Cieslewicz A target on the forehead of a skull, alluding to the title, is combined with a fingerprint in this interpretation of the Polish version of Hitchcock's film 1966 Oxford Circle—Grateful Dead poster a,d:Stanley Mouse 19 film d:F Polaroid ad campaign hael McLaughlin, David Houghton, Neary, Craig Redmond vid Houghton, Alexandra Douglas Drummond, Alexandra Douglas O Canada c:Polaroid Canada Inc 2004 The Sistine Chapel of Sports spread ad:Steven Hoffman i:Jeffrey Wong s:Sports Illustrated On the occasion of the 50th anniversary of Sports Illustrated, this work was commissioned to illuminate the personalities and great events surrounding sports over the past half century 2004 National Galleries of Scotland— Free Bus Service ad campaign ad:David Aylesbury cw:Martin Hartley s:Union 2004 For Colors That Stay print ad campaign ad:Goetz Ulmer, Christian Kroll d:Oliver Voss-Handlos, Peter Gocht p:Akg-images s:Jung von Matt 2006 Bodies poster s:Premier Exhibitions Exhibit displaying human cadavers stripped of skin in different positions 2001 Engineered for Japan ad i:Kensaku Nagao p:Bryan Whitney c:Adidas 1999 The Best Doctors in NY magazine cover ad:Luke Hayman d:Photodisc, Inc c:New York Mag 73 Sanatorium pod Klepsydra m poster Franciszek Starowieyski 2000 Ammersch ad campaign cd:M Boebel, D Bugdahn, H Geiser ad:D Bugdahn, D Overkamp s:Publicis Werbeagentur c:Deutsch Krebshilfe E V 2002 AIDS—Protect Tourself ad ad:Marianne Fonferrier, Stephanie Thomasson p:Eric Traore cw:Ghislaine de Germon, Mathieu Elkaim, Bertrand Dermandolx s:TBWA, Paris 2002 Not Much Has Changed in a System That Failed newspaper article ad:Tom Bodkin d:Gigi Fava i:Mirko Ilic c:The New York Times 2003 Evening of Science invitation card cd:Dan Perbil ad,d:Brenda Wolf s:Banik Communications c:University of Great Falls Science Club 2002 Poison ad d:Annede Maupeou c:Dior 2005 Alone on the Dark movie poster s:Shoolery Design Directed by Uwe Boll Poster ©Lions Gate Films 2005 The Descent movie poster Directed by Neil Marshall Poster ©Celador Films ANATOMY OF DESIGN Spider Directed by: David Cronenberg All advertising genres spill over with annoying clichés It’s a Pavlovian thing—the more familiar the visual cue, the quicker the consumer responds As long as cognition and behavior are interlocked and repetitive stimuli produces predictable responses, advertisers will continue to slavishly follow formulas When a particular cue no longer sparks recognition, another cliché will replace it Such is the circle of advertising life Movie posters may be the most beholden to tried-and-true graphic forms Unlike movie trailers—which can be exciting yet operate under their own rules and conventions—standard operating procedure for movie posters (and concurrent newspaper advertisements) is to provide surfeit information—star billing, director and producer credit, awards and nominations, critics’ hyperbole, title, and a trademark illustration or photograph That’s a lot of junk for a designer to cram into a limited area Occasionally, this spicy jambalya has appetizing results (see the poster silhouette of Bill Murray for The Life Aquatic, which is engaging, funny, and relatively minimal) Now look at the poster for Spider, a 2002 murder thriller by David Cronenberg, which is layered with tropes—including distressed paper background, a high-contrast silhouette of its star, Ralph Fiennes, a scratched lettered logo, and a dramatically lit hunched man in the street, each found in scores of other posters It’s not bad, but it is a textbook case of backfilling The ubiquitous silhouette motif is certainly familiar to any sentient being with opposable thumbs Who has not seen Milton Glaser’s Dylan (borrowed from a self-portrait by Marcel Duchamp)? In film posters, the silhouette telegraphs emotion, drama, and mystery In Rock School, the every-rocker silhouette serves as a logo for passion, while in Diary of a Mad Black Woman it suggests demure intensity In Bullet Boy the silhouette exudes pride, while in Ragtime it signals history In Spider, it is also an allusion to the behavioral complexities of the protagonist’s troubled mind And whenever a troubled mind must be depicted, the surefire answer is a sideways silhouette with something emanating from the head The iconic standing man (sometimes with a suitcase) bathed in dramatic streetlight or moonlight, which was introduced in 1973 on the poster for The Exorcist, is another recurring film trope, notably for horrors and thrillers Influenced by noir films of the 1930s and 1940s, it has been made contemporary by frequent usage Moreover, the specter of a lone stranger peering into the unknown where danger lurks is an automatic anxiety trigger and therefore the perfect evocation of a genre that, like hot food, stimulates violent response In the Spider poster, the high-contrast image suggests a mind on the edge of madness It does so effectively because it is familiar The pièce de resistance of the poster, however, is the scratchy lettered Spider This notion was introduced by Kyle Cooper, designer of the eerie film title sequence for the 1995 shocker Se7en, directed by David Fincher In this film, a serial killer creates a scrapbook of his murders that includes shards of skin cut off with a razorblade, which is the basis for the title narrative, and it is this reference that inspired the lettering of the Se7en title From that point on, scratchy lettering, as if made by a dull blade or sharp fingernails, has emerged as the type treatment of choice for the horror/thriller genre As a consequence, scratches used to purposely distress photographs and illustrations have also become a code for disturbing material 2002 Spider—directed by David Cronenberg, movie poster This poster for the murder thriller by David Cronenberg, is layered with tropes— including distressed paper background, a high-contrast silhouette of its star, Ralph Fiennes, a scratched lettered logo, and a dramatically lit hunched man in the street Silhouetted profile (What is on your mind?) Distressed poster Scratched type Small, lone figure against 49 1465–66 Portrait of Federico da Montefeltro, Duke of Urbinn oil on canvas a:Piero della Francesca Considered to be the most famous profile in fine art c1820 Distinguished Man with Silhouetted Vest silhouette a:Wm Chamberlain See Chapter #8 1997 One Eight Seven movie poster Directed by Kevin Reynolds 2003 Gothika movie poster s:Concept Arts Poster ©Icon Entertainment International Poster ©Columbia Pictures Corporation/Warner Bros 1973 The Exorcist movie poster Directed by William Friedkin 1991 Backdraft movie poster Directed by Ron Howard Poster Poster ©Hoya Productions/Warner Bros ©Imagine Films Entertainment/Trilogy Entertainment Group/Universal Pictures 1966 Bob Dylan poster d:Milton Glaser 1981 Ragtime movie poster Directed by Milos Forman 2004 Saw movie poster ad:Travis Page i:Roman Weiser s:Shoolery Design 2006 The Breed movie poster s:Art Machine Digital Directed by Wes Craven Poster ©Lions Gate Films 2002 G movie po Directed by Chris Cherot Poster ©20th Century Fox Poster ©Dino De Laurentiis Productions 1991 Sleeping with the Enemy movie poster Directed by Joseph Ruben Poster ©Andrew L (ALP) Poster ©Motion Picture Corporation of America (MPCA) 2001 Enemy at the Gates movie poster s:BLT & Associates Directed by Jean-Jacques Annaud Poster ©Paramount Pictures 1971 Dirty Harry movie poster Directed by Don Siegel 1993 The Van Directed by Ge Poster ©The Malpaso Company/Warner Poster ©20th Ce 2002 Bloody Sunday movie poster Directed by Paul Greengrass 2003 Ripley's Game movie poster s:Crew Creative Advertising Poster ©Bord Scannanna h’Eireann Poster ©Fine Line Features 2003 Le Temps d the Wolf) movie p Directed by Michae Poster ©Bavaria Film oster stopher Scott 2004 Lemony Snicket's A Series of Unfortunate Events movie poster Poster ©Paramount Pictures auren Productions nishing movie poster eorge Sluizer entury Fox 2004 The Life Aquatic with Steve Zissou movie poster d:Eden Creative Motion Picture Advertising, Inc Directed by Wes Anderson 2004 The Passion Recut movie poster d:Concept Arts Directed by Mel Gibson 2005 Diary of a Mad Black Woman movie poster d:Shoolery Design Poster ©Icon Productions 2005 Rock School movie poster d:Trailer Park Print Poster ©BET Pictures/The Tyler Perry Company Inc Poster ©9.14 Pictures/A&E Indiefilms Poster ©Touchstone Pictures 1999 The Bone Collector movie poster Directed by Phillip Noyce 2000 Unbreakable movie poster Directed by M Night Shyamalan 2001 Along Came a Spider movie poster Poster ©Touchstone Pictures Poster ©Paramount Pictures Poster ©Columbia Pictures Corporation/Universal Pictures u loup (Time of oster el Haneke 2004 Godsend movie poster s:Intralink Film Graphic Design Directed by Nick Hamm ms Poster ©2929 Productions 2003 House of Sand and Fog movie poster d:The Cimarron Group Directed by Vadim Perelman Poster ©DreamWorks SKG 2005 Man Thing movie poster Directed by Brett Leonard 2005 The Amityville Horror movie poster Poster ©Artisan Entertainment 2006 Running Scared movie poster Directed by Wayne Kramey Poster ©Media Entertainment/International Production Company s:Trailer Park Print 2005 Madison movie poster d:Cold Open Directed by William Bindley 2006 Akeelah and the Bee movie poster s:Crew Creative Advertising Poster ©MGM Poster ©Addison Street Films Poster ©Lions Gate ANATOMY OF DESIGN about the authors Steven Heller is a senior art director of the New York Times and cochair of the MFA Designer as Author program at the School of Visual Arts in New York City He is the editor of AIGA Voice, the online journal of design, and author, editor, and coauthor of more than 100 books on graphic design, illustration, and popular culture, including Paul Rand, a professional biography and Stylepedia: A Guide to Graphic Design Quirks, Mannerisms, and Conceits He is the recipient of the 1999 AIGA Medal for Lifetime Achievement, Art Directors Club Hall of Fame Special Educators Award, and the Society of Illustrators Richard Gangel Art Directors Award 50 Mirko Ilic´, a Bosnia-born illustrator and designer, was art director for Time Magazine’s international edition and art director of the New York Times Op-Ed pages In 1995 he established Mirko Ilic´ Corp., a graphic design and 3-D computer graphics and motion picture title studio He has taught advanced design classes at Cooper Union with Milton Glaser, and teaches in the MFA illustration program at the School of Visual Arts He is the coauthor of Genius Moves: 100 Icons of Graphic Design and Handlettering in the Digital Age, both with Steven Heller, and coauthor of The Design of Dissent (Rockport Publishers, 2005) with Milton Glaser & Co 11 212-BIG-BOLT 3, 33 2x4 Inc 32, 33 23 344 Design 35 4AD 23 4mula 5th Color, The 23 601 bisang 38 75B 75B/Robert Beckland 44 A A&M Graphics 26 A&M Records 19 A2-Graphics 42 Abbasi, Majid Abbott, Elenore 41 Abramovic, Marina 24 Ackland-Snow, Terry 14 Adams, Eddie Adams, Jonathan 15 Adams, Tom 11 Adbusters Additif 33 Adigard, Eric 29 Adis, Ekim 28 Advico Young & Rubicam 10 After Hours Creative Agha, Mehemed Fehmy 17, 21, 46 Agyard, Julie 43 Ahn Graphics Ltd 18, 35, 38 Ajioka, Shintaro 34 Akg-images 48 Akita Design Kan Inc 44 Akita, Kan 44 Albers, Josef Albisetti 19 Alden, Jennifer 27 Alexander, Rilla 28 Alexander, Steve 28 Allan Ben Studio Inc 45 Alorenz 10 Ambrosini, Massimo 12 Aminian, Tahamtan 12 And Company Andersen, Hans Christian 39 Andersen, Petter 13 Anderson, Charles S 19, 26, 36 Anderson, Gail 18, 21, 31 Anderson, Jack 11 Apeloig, Philippe 16, 22, 38 Apsit, Alexander Aquan, Richard Ar Mor, Kan 21 Architectural League, The Archivo Iconografico/Corbis 13 Arcimboldo, Giuseppe 12, 29 Area 45 Arhoj, Anders 25 Arizona, Phoenix Arndt, Boto 44 Arnold Worldwide, Crispin Porter+Bogusky 11 Arp, Hans 27 Art Chantry 10, 14, 22, 28, 33, 42, 44 Art Machine Digital 11, 49 Artaker, Lena 25 Ashby, Neal Ass Ponys 10 Association of Ideas Asterik 28 Atac, Pemra Athayde, Edson 12 Atherton, Bill 11 Atherton, John Atkins, Anna 17, 47 Augsburger, Brad Avedon, Richard 24 Averill, Steve 34 Awazu, Kiyoshi 19 Ayeroff, Jeffrey Kent 29 Aylesbury, David 48 Azerrad, Lawrence 28 B Baar, Vincent van 24 Baargeld, Johannes 27 Baarz, Danny Babaja, Iva 9, 45 Bachleda, Florian 29, 43 BAD Studio 19 Bagic, Maja 37 Bahash, Timothy Bailey, Craig 26 Baker, Eric 36 Baldessari, John Baldinger, Andre 30 Balla, Giacomo 25 Balmaceda, Damian 12 Balzer, Lyn 28 Banik Communications 48 Bankov, Petr 24 Banks, Johnson 46 Bantock, Nick 41 Barclay, Sarah 47 Barfoot, Jeff 21 Barfutura 21 Barnbrook, Jonathan 7, 9, 34 Barranco, Anabelle 12 Barta, Patrick 37 Bascunan, Paco 47 Base 38 Bass, Saul 8, 18, 22 Bates 10, 12, 47 Bates, David 26 Battig, Barbara 16, 17 Baur, Catherine 37 Baur, Ruedi 15, 37 Bayer, Herbert 36, 43 Bazarkaya, Toygar BBDO 12, 14, 19, 24, 48 BBK Studio 23 BDDP & Fils 4, 12 Beardsley, Aubrey 28 Beboux, Philippe 33 Beck, Myron Beckham, Tom 39 Beeke, Anthon 17 Beggarstaffs, The Belford, Paul Bell, Dave 36 Bellini, Giovanni Bellon, Damien 12 Ben, Allan 45 Bendall, Scott 39 Benes, Pavel Bennet, Andy 21 Benrimo, Thomas 20 Bentkowski, Tom Berg, John Berger, Joshua 36 Bernaldi, Tiao 42 Bernard, Walter 22 Bertelli, Renato 30 Bettler, Martin BGS 48 Bhat, Kunal 27 Bianco, Giovanni 10 Biblioteque 43 Biebersdorf, Gerald 23 Bierut, Michael 1, 29 Big Active 25 Bilak, Peter 25 Bildwechel 43 Bilheimer, Chris 23 Biondi, Elisabeth 24 Birdsall, Derek 3, 20 Bishop, Deb 17 Bitenc, Dusan 35 Black Head Theatre of Saran, France, The 21 Blainey 35 Blais, Gontran 41 Blake, Peter 34 Blake, William 20 Blauvelt, Andrew 36, 38 Blechman, Nicholas 5, Blechman, R O 32 Blom, Jakob 10 BLT & Associates 18, 20, 34, 49 Blumenfeld, Erwin 30 Blunt, James 28 Bobst, Christian 31 Bodenfors 43 Bodkin, Tom 48 Boebel, M 48 Boehlke, Henning 21 Boehmt, Tim Bogner, Stefan 34 Bogusky, Alex 11 Bohler, Eduard 22 Boland, Micaela Boles, Mike Bollmann, Rainer Bolt/TBWA 13 Bolton, Chris 33 Bonet, Paul 36, 44 Bonnie, Thomas 20 Boom, Irma 38, 40, 42 Booth, David 13 Borf Borsodi, Bela 24 Borthwick, Ann 31 Bose, Gunter Karl Bossin, Jeff Boudens, Paul 14 Bowen, Neil 10, 13 Boychuk, Tracy 40 Bozell New York 21, 36, 39 Brad D Norr Design 16 Bradley, Will 19, 29 Bragaglia, Anton Giulio 30, 45 Braham, Sophie 10 Braun, Johannes 39, 43 Breen Duering Project, The 28 Breen, Chris 28 Brenner, Michael 16 Breul, Peter 42 Britland, Glenn Broadway Books 12 Brodovitch, Alexey 16, 40, 41 Brodsky, Joel Brody, Neville 16, 30 Bronstein, Steve 28 Brooking, Alan 11 Brower, Steven Brown, Paul 42 Brownjohn, Robert 23, 24 Browns 42 Bruce Mau Design Inc 43 Bruhwiler, Paul 21, 23, 26, 32 Bruketa & Zinic 36, 37, 43 Bruketa, Davor 36, 42, 43 Brummelman, Dirkjan 27 Brunfaut, Thierry 38 Brunner, Marc 10 Brunner, V H 30 Brzozowski, Susan 26 Bucan, Boris 19, 24, 26, 31 Bucher, Stefan 2, 29, 35 Buckley, Paul 1, 20, 27, 30 Budde, Ulrich 12, 13 Budds, Jonathan 38 Buffa, Sam 24 Bugdahn, D 48 Buhler, Fritz 26 Bui, Darny 36 Build 36 Bulow, Henrik 10 Bungard, Brigitta 38 Bunse, Kira 23 Burdick, Anne 40 Burke, Chris 31 Burke, Tyler 10 Burnett, Leo 11 Burnham, Emilie 19 Burns, Charles Buro Destruct 10 Buro fur Fotos Cologne 20 Burrill, Anthony 10 Burrows, Saskia 35 Busges, Markus 23 Business Leaders for Sensible Priorities Butler, David 47 Byrne, David 34 Byzantium Books Inc 41 C Cabourn, Nigel 37 Caderot, Carmelo 45 Cahan & Associates 31, 37, 41, 44 Cahan, Bill 36, 44 Callister, Mary Jane 41, 44 Campana, Humberto 17 Canani, Augusto 48 Canziani, João 29 Carbone Smolan Associates Cardia, Gringo Careborg, Lisa 43 Carin Goldberg Design 42 Carlos, Paul 43 Carmer, Johan 40 Carrousel 12 Carson, Carol 13 Casanova, Ana 46 Caspar, Francois 7, 21 Cassandre, A M 33, 40 Castro, Felix 12 Castro, Lourdes 40 Castro, Rafo CatoPurnell Partners Catsky, Claude Caughey, Heather 14 Cavar, Lana 25 Cavarpayer 25 Cavenaille, Juliette 38 Cavers, Clinton 31 Caviar 28 CBS Photography Dept 26 Cehovin, Eduard 15, 47 Centrestage 38 Cervignon Chadwick, Peter 10 Chamberlain, Wm 49 Chan, Alvin 19 Chan, David 12 Channel Graphics 26 Chantry, Art 5, 9, 26, 33 Charisma 19 Charles S Anderson Design Company 26 Chase, The 3, 4, 16, 22, 35 Chayka, Vladimir Chehere, Laurent 11 Chen, Elizabeth 43 Chermayeff & Geismar 1, 14, 22, 27, 31, 35, 36 Chermayeff, Ivan 1, 15, 23, 36 Chernov, Rodion 35 Cheuk, Deanne 37 Cheung, Victor Chiappini, Cristina 23 Chifflot, Guillaume-Ulrich 11 Chittolina, Celso 48 Chiu, Ringo H W Choe, David 28 Choi, Sulki Chojnowski, Brian 18 Christie, Scott 11, 23, 27 Christo 19 Christoph Niemann, Inc Chuck Pennington Design 11 Churchfield, Jody 43 Chwast, Seymour 13, 39, 41 Cieslewicz, Roman 5, 29, 32, 48 Cimarron Group, The 18, 49 Cinque, Marina Del 36 Citron, Scott 36 Clara 15 Clark, Matthew 32 Clay, Michelle 34 Clemenger BBDO, Wellington 11 Clemens, Jolie 18 Clifford, Adrian 28 Clifford, Graham Coates, Stephan 43 Codigo 48 Coffre, Christophe 12 Cogent Elliott UK 35 Cold Open 49 Coleman, David 19 Coleman, Russel 15 Collins Design 29 Collins, Brian 26, 28 Cologne 47 Concept Arts 49 Conde Nast Publications Inc 24 Conroy, Julia 47 Contour Photos 43 Coon, Jim 31 Cooper, Nathaniel Copping, Richard 47 Corbijn, Anton 34 Cornell, Joseph 20, 38 Cornish, Pete 24 Cornish, Toby 39, 43 Corpuz, Victor 32 Corradi, Rita 42 Corral, Rodrigo 22 Cosic, Vuk Costarella, Vittorio 26 Costin, Phil 46 Cotitz, Phil 11 Cox, Darren 18, 21 Coyne, Serino Cpore Cranbrook Academy of Art 48 Crate and Barrel 27 Creative Alliance, The 10, 21 Cremer, André 40 Crew Creative Advertising 25, 49 Crocker, Sharon 22 Crone, Anton 46 Cronenberg, David 49 Cross, James Crossley, Greg 21, 36, 39, 40 Crow, David Cruickshank, James ce Cuba, Peter 27 Cuculic, Vanja 12 Cunningham, Chris 11 Cunningham, Peter Currie, Alannah 11 Curzon, Peter 31 Cutler, Craig 14 Cuyler, Joele 17 CYAN 19, 33, 40 Cyan Press 41 D D*Space 25 D'Adda 24 Daddio, Jennifer Ann 34 D'Agoty, Jacques FabienGautie 13 Dailey Interactive 16 Damm-Fiedler, Jutta Daniloff, Dimitri 11 Darby, Smith 24 Das Haus Ruegger + Albisett 19 Dasa, Ananta 27 Daumier, Honore 30 Davidson, Tony 17 Davis, Paul 42 Day, James Day, Tim Bret 23 De Designpolitie 11, 24 De Dienes, Andre 21 Decharne, Max 10 Deep Design 11 Default 16 DeHarak, Rudolph 33 Delamare, Christophe 37 Delaney, Leagas 14 D’Elboux, J R 42 Della Francesca, Piero 49 Delvoye, Wim 5, 13 Demkovsky, Igor 39 Demyttenaere, Siegrid 11 Depero, Fortunato 14, 18, 36 Dermandolx, Bertrand 48 Design and Image Communications 15 Design Center Ltd 15, 47 Design Room Inc 14 Designers Republic, The 11, 25, 28 Deuchars, Marion Devarrieuxvillaret, 12 Devoy, Harriet 4, 16, 22, 35 Diaper, Mark 40 Dias, Luis Silva Diaz, Cristina 46 Dietrich, Natalie 41 Dietwee 10, 27, 39 Dijsselhof, G.W 30 Dimassimo 42 Dinger, Klaus 25 Diplo Magazine 42 Disl, Andy 18 Disturbance Design 466 Dixon, Vincent 12 DJG Design 17, 27 DM9 DDB 12 Dobrigkeit, Sophie 40 Doesburg, Theo van Dogbrigkeit, Sophie 40 Dogic, Ivona 12 Dollekamp, Annelies 39 Dong-jun, Oh 38 Donnachie, Karen Ann 28 Doria, Icaro Doroghy, Ivan 33 Dorr, Cheri 38 Douglas, Alexandra 48 Doyle Partners 1, 15, 16, 17, 18, 22, 23, 47 Doyle, Stephen 1, 15, 16, 17, 18, 22, 23 Draft Co., Ltd 36 Dragosavac, Dejan 42 Dreier, Jens 36 Drewer, Andreas 37 Driessen, Jodokus 24 Drodvillo, Deborah 43 Drummon, Stacey 40 Drummond, Bill 48 Ducci, Debora Duchamp, Marcel 21, 25, 38, 45 Duckworth, Bruce 29 Duering, Anja 28 Dukic, Kresimir 12 Dunlinson, James 17 Durfield, Dick 38 Dutch Graphic Design 10 Duuplex 30 Duynen, Phil van 10 Dwiggins, W A Dye, Dave 16 Dynamo 46 Dyrynk, Karel 41 E Eames, Timothy Eatock Ltd 23, 33 Eatock, Daniel 23, 33, 35, 47 Ebina, Tatsuo 39 Edelmann, Heinz Edelmann, Valentine 42 Eden Creative Motion Picture Advertising, Inc 49 Edi, Andrist Edison 12 Edmunds, Chris 10, 21 Eelman, Martine 10, 11 EG 18 Ego Trip 13 Ehlert Studio 38 Ehlert, Lois 38 Eide, Oivind 11 Ekhorn, Kjell 28, 37 El Mundo 45 Elffers, Joost 12 Elkaim, Mathieu 48 Emek Emigre 29 Empire Design 34 Engelhard, Julius Ussy 9, 10 Engelman, Judy English, Ron Enthusiasm 37 Envain, Valerie 37 Eoin, Marcus 42 Eric Baker Design Associates, Inc 36 Erkmen, Bulent Ernst, Bachtold Ernst, Max 27, 41, 44 Ernstberger, Mathias 13, 24, 26, 27, 47 Etec Systems Inc 43 Evan Gaffney Design 16, 18 Exposure 35 Ezer, Oded 17 F Faas, Ron 10, 39 Facetti, Germano 21 Fache, Jules–Henri 36 Faction Creative Factor Product 34 Fahrenheit 9, 27 Faiss, Martin 22 Faist, Zvonimir Fallaha, Nathalie 45 Fangliang, Lu 39 Farestad, Scott 47 Farrar, John Farrow Design 20 Faucheux, Pierre 39 Fava, Gigi 48 Favat, Pete 11 Fawcett-Tang, Roger 11 FCB 4, 12 Fedell, Todd Feinstein, Barry 25 Feld, Rudi 15 Felder Grafikdesign 23 Felder, Peter 23 Felipe Taborda Design 20, 29 Fella, Andrea Felton, Roger 43 Fenneker, Josef 42 Fenton, David Ferguson, Archie Fernando and Humberto Campana 17 Ferrari, Pier Paolo 12 Ferrill, Meghan 45 Fibre 16, 35 Fibre 35 Fiedler, Detlef 33, 40, 46 Field Study 35 Fienpapiere, Zanders 47 Fili, Louise 41, 44 Fine White Line Design, The 13 Fiore, Quentin 20, 43 Fischer, Carl 48 Fisher, John 31 Fisher, Robert 31 Fitch, Douglas 46 Fitzpatric, Tony 24 Flagg, James Montgomery Flame 46 Flem 28 Fleming, Christa 37 Flewellen Weaver, Victor 42 FogDog Sports 36 Fok, Jimmy 47 Fonferrier, Marianne 48 Fontana, John 18, 25 Form 29 Forsman, Happy 43 Forss, Jon 28, 37 Fossel, Katja 41 Foundation 33 35, 47 Frances, Tirso 10, 39 Franco, Paolo 48 Frank, Jim 42 Wilde, Barbara de 42 Frank, Oliver Frankfurt Frankfurt am Main 10 Frankfurt, Schauspiel 21 Frankovic, Orsat 20 Frazier, John 36 Fred & Farid 11 Freeman, Robert 34 Freshens, Bjorn 27 Freund, Alex 42 Freyer, Conny 29 Freymann, Saxton 12 Frick, Urs 46 Froedge, Robert 25 Frohling, Gunter Fronzoni, A G 27 Frost Design 33 Frost, Vince 4, 33 Frutiger, Adrian 34 Fry, James 28 Frykholm, Stephen 23 Fuchs, Julia 33 Fujikawa, Koichi 23 Fujita, Kaoru 19 Fukuda, Shigeo Fukuoka Boat 19 Fulbrook, John 42 Fullerton, Sarah 46 Fulton, Grant Furious Pig 31 Furukawa, Tomoki 45 Futro 11, 26 G Gaffney, Evan 16 Gale, Nathan 17, 42 Gall, John 2, 22 Gallus, Simon 16, 17, 23 Galovich, Philippe 28 Galvin, Iain 35 Gannenko, Vadim 35 Gardner Design Gardner, Bill Gariba, Jorge 48 Garretto, Paolo 17, 46 Gary Robbins Studio 13, 22 Gauss, Friederike Nannette 32 Gayard, Julie 7, 39 Geffen Records 31 Geiser, H 48 Geismar, Tom 1, 23 Geissbuhler, Steff Gelman, Alexander 21 Gennarelli, Charlie 12 Gentile, Kevin 42 Gentleman, David 16 Geranzani, Marco 48 Germon, Ghislaine de 48 Gerritsen, Rene 36 Geyer, Andreas Ghasemi, Amirali 19 Gibson, Charles D 30 Gibson, Danny J 17, 27 Gigengad, Greg 28 Gilber & Bacon 24 Gilbert, Charles Allen 48 Gilbert, Christophe 10, 11 Gill, Bob 35 Gill, Fletcher Forbes Gilley, Trevor 27 Gimeno, Pepe 17 Ginggen, Gael 33 Gitto, Vicky 12 Glage, Sven-Ulrich Glaser Milton 8, 9, 22, 23, 31, 49 Glass, Michael 38 Glenn Sakamoto Design 11 Gley, Ove Global Force 30 Glover, Patric 30 Gocht, Peter 48 Godard, Keith 22 Godber, Bary 31 Godfrey, Jasin 36 Goedecker, G 19 Gofton, Tappin 39 Goldberg, Carin 42 Goldblatt, Burt 32, 35 Golden, William 26 Goldie, Malcolm 10 Gonzales, Cati 10 Good Morning, Inc 34 Goodby, Silverstein & Partners 11 Goralnick, Stephanie 12 Gorka, Wiktor Gorowski, Mieczyslaw 29 Goya, Francisco de Grady, Kerry 38 Graffiteria, The Graham Clifford Design Granger, Tony 21, 46, 47 Grani, Christina 17 Graphic Commentary Co Graphica Communication Solutions 37 Gray, Jonathan 18 Greene, Copper Gregory, Amelia 25, 39 Gressley 20 Greteman Group 15 Grey, Tropa 12 Grignani Grignani, Franco 16 Grimsley, Rick 11 Groothuis & Consorten 41 Grosz, George 7, 40 Grotrian, Gesine 16 Grove Gudehus, Juli 21 Guerilla Girls, Inc Guild, Rollie 26 Gulitov, Yuri 16 Gulli, Petter 47 Gurovich, Igor Gust, Ben 46 Gutnik, Andey 24 H H.J Draper H55 46 Haan, Russ Haas, Stephan 39 Habermacher, Rene 25 Hada, Motoko 32 Hadziomerspahic, Anur 24 Haggar, Darren 22 Haggerty, Mick 29 Hahn, Alison 43 Hakobo 18 Halan Grey Vermeir Haldemann, Brock 23 Hale, Tim 26 Halpin, Geoff 3, 19 Halsband, Michael 19 Halsman, Philippe 48 Halvorsen, Everett Hamilton, John 44 Hamilton, Richard 32 Handlos, Oliver 35 Hannan, Tom Hanson, Jody 36 Hapshash & The Coloured Coat 28 Hardie, George 26 Haris, Laszlo 17 Haron, Hizam 32 Harris, Cabell Harris, James Harris, Nancy Hart, Richard 46 Hartley, Martin 48 Hartmann, Hans Harutaka, Hisato 19 Hasting, Julia 36, 37 Haufe, Daniela 33, 40, 46 Hausmann, Raoul 31, 32 Hautekiet, Tom 28 Havinden, John 47 Hawkins, David 43 Hayman, Luke 13, 16, 48 Hayward, Wendy 22 He, Jianping 16, 29, 36, 42 Heads Inc 23, 32 Heartfield, John 2, 5, 7, 24, 32, 40, 48 Hebert, Doug 26 Heck, J G 35 Heeb Magazine 17 Heffner, August 23 Heiman, Eric 44 Heishholt, Erik 11 Heller, Steven 14, 32 Henderson, Scott 11 Hendrickson, Michael 14 Henkes, Uschi 46 Henschel, Antonia 38 Herceg, Miranda 13 Heredia, El Fantasma de Herms, Ralf 41 Herose, Massaki 36 Herron, Matt 24 Heseth, Merete 17 Hesign International GmbH 36 Hesign Studio 42 Hessler, Geraldine 24 HGV HHCL/Red Cell 35 Hickmann & Grotria 16 Hickmann, Fons M 16, 17, 19, 20, 23 Hido, Todd 36 Hillman, David 46 Hilson, Benoit 11 Himmler, Helmut 37 Hinegardener, Heath 46 Hinrichs, Kit 13 Hipgnosis Hirano, Keiko 23 Hirooka, Mayumi 23 Hirosei, Masaki 36 Ho, Hanson 46 Hoch, Hannah 32 Hoch, Kevin 23 Hochleitner, Edmund 22 Hockett, Aaron 13 Hodgson, Barbara 41 Hodgson, Michael 14 Hoefler Type Foundry 34 Hoefler, Jonathan 34 Hoffman, Steven 48 Hoffman, Susan 11 Hoffmann, Thomas 11 Hofmann, Armin 27 Hofstetter, John 24 Hollens, Jerry Hollenstein, Albert 31 Holmes, Nigel 13 Holtzman, Joseph 39, 40 Holz 19 Hook, Clark 27 Horey, John G Hornall Anderson Design Works 11 Hornall, John 11 Hort, Eikes Grafischer 10 Hoskins, Steve 43 Hosoe, Eiko 43 Houghton, David 48 House Industries 20 Howalt, Paul 19, 26 Howell, Laura 16 Hua, Jiang 15 Huang, Howard 43 Hudson, Denise 19 Hughes, Austin 41 Hull, Thomas 34 Hulst, Rene van der 36 Hum, Jack 44 Humphries, David 12 Humphries, John 14 Hurber, Max 45 Huszar, Vilmos 6, 34 Hutton, Cathy 12 Hyland, Angus 39 Jen, Natasha 28 Jenko, Radovan 5, 39, 45 Jeurissen, Dimitri 28, 38 Jochheim, Konrad 26 Joe Public Take-Away Agency 25 Johndonnell, Riley 11 Johns, Jasper 31 Johnson Banks 1, Johnson, Craig Johnson, Michael 1, 7, 46 Jonas, Robert 20 Jones, Sabrina Joong-gyu, Kang 38 Joyce, Mike 38 Jozsef, Finta 14 Juhae, Yang 47 Jung von Matt 31, 46 Jupiter Drawing Room, The 11, 35, 43, 47 Jurgensmeyer, Steven 25 Jutojo 7, 39, 43, 46 Jutz, Tom 20 JvM I Ichimra, Yutaka 30 Ida, Tomoki 14 Ideologija Advertising Agency 24 Ikenoue, Shinji 30 Ili´ , Mirko 9, 12, 20, 27, 37, c 39, 40, 48 Ilovedust 28 Imago 27 Imboden, Melchior 16, 33, 45 Imes, Birney 16 Inciong, Anthony 43 Influenza 15 Innocent Citizens 27 Inoue, Tsuguya 16 Instant Carma 29 Institute of Contemporary Arts 19 Intralink Film Graphic Design 20, 49 Iselt, Martin 16 Ishay, Michelle 39, 42 Ishiwatari, Kimiko 30 Isley, Alexander 11, 27 Isobe, Milky 38 Itadanu, Jun 44 Ito, Dee 23 Itohisa, Noboru 44 K K2 Snowboards 26 Kacere, John 39 Kaiser, Berit 34 Kajbic, Borut 11 Kalman, Tibor 1, 11, 31 Kaloff, Constantin Kamekura, Yusaku 22, 32, 33 Kamoey, Magdalena 11 Kan Ar Mor 21 Kangaroo Press Limited 19 Kanou, Takeshi 10 Kaplan, Scott 13 Karie, Kahimi 23 Karlsson, Hjalti 4, 17, 38, 39 Kasai, Tatsuya 36 Kath, Gitte 23 Katsui, Mitsuo 22 Kawada, Sachihiro 10 Keane, Claire Kearse, John 11 Kedgley, Jason 45 Keiler & Company 31 Keiler Design Group 31 Kern, Geoff 38 Kessels, Eric 11, 36, 37, 40 KesselsKramer 11, 37, 40 Kevl, Catinka 30 Keyton, Jeffrey 40 Kidd, Chip 7, 25, 38, 39, 43, 44, 48 Kiefer, Stefan Kil, Chosil 37 Kim, June 28 Kim, Kon-nip 45 Kim, Sung-yong 45 Kim, Yang 23 Kim, Young 46 Kinder, James Kindey, Rob 25 King Mini 10 Kirkpatrick, T.K 14 Kittel, Andreas 43 Kiusalaas, Tim 25 J Jabub & Paulina Stepien 44 Jacobs, Martin 12 Jakobsen, Asger Bruun 39 Janak, Pavel 41 Janet, Froelich Jankovic, Dragan 36, 38, 45 Jansson, Tove 38, 39 JapanAteMyHomework 47 Jarde, Etienne Jarvi, Martti 26 Jasper, Daniel 33 JD Design 36 Kladivar, Vojko 47 Klein, Matthew 23 Klein, Steve 10 Klein, William 12 Klondesign 25 Kluepfel, Tom 1, 47 Kluin, Menno 35 Knapp, Peter 40 Kner, Andrew P 35 Knezevic, Aleksandra Nina 5, 29 Knip, Rene 22 Knowlton, Alexander 11 Kobel, Jacob 32 Kochan & Partner GmbH 41 Kodaira, Masayoshi 46 Koen, Viktor 14 Koenig, Julian 35 Koeweden/Postma 19, 29 Koeweiden, Jacques 19 Kolosov, Andrey 31 Kommeri, Minna 26 Kooiman, Greet 17 Koolhaas, Jeroen 13 Koolhaas, Rem 43 Koppel, Lily 47 KOREK Studio 3, 11 Korkuc, Wojtek Kornestedt, Anders 43 Koruc, Wojtek 11 Kovacevic, Lina 22, 45, 46 Kovrigina, Valeria 31 Kreuser, Carla 47 Krieger, David Kristina DiMatteo, Assoc 43 Kroll, Christian 48 Krone, Helmut 35 Krpan, Jasmin 18 Krsic, Dejan Kruger, Barbara 7, 8, 15, 21, 33 Kubo, Satoru 46 Kuburovic, Tatjana 36, 37 Kuhlman, Roy 34 Kuhr, Barbara 29 Kuiper, Sybren 27 Kukkohovi, Joni 26 Kum-jun, Park 38 Kunz, Anita 31 Kuppers, Sophi 45 Kuroda, Kiyoshi 28 Kuroda, Koichi 45 Kwong, Paul 21 Kymn, Kyungsun 15 L Laboratorium 20 Lachmann, Galerie Alex 47 Lancaster, Tom 11 Lance, E 20 Landers, Clifford E 43 Landor & Associates Landowsky, Paul Landy, Micheal 40 Lane, Tony Lang, Graham 43 Lanoe, Charles 14 Lars Mueller Publishers 21 Lascaris,TBWA Hunt 46 Lasn, Kalle Lauble, Georg Lauder, Nathan 35 Laurin & Klement Lava Grafisch Ontwerpers 36 Lawner, Ron 11 Le Fortune 19 Le Quernec, Alain 21 Learoyd, Richard 43 Leck, Bart van der Lee, Ben 17 Lee, Christopher 37 Lee, Jasmine 27 Lee, Jee-eun 15 Leick, Stefan 35 Leliard, David 12 Lemel, Yossi 7, 12, 24 Lennon, John Lenz, Anette 26, 29 Leo Burnett 11, 12 Leonardo da Vinci 13 Leonardo SonnoliTassinari/Vetta SRL 43 Leone Design Leone, Tony Lescure, Celine 11 Lessrain 35 Leupin, Herbert 9, 15 Levy, Glen 21 Levy, Lawrence 24 Lewis Communications 25 Lewis, Andrew 31 Lewis, Michael 35 Lewis, Sephen 17 LG&F 11 Liberman, Alexander 30 Lichtenstein, Roy 26 Licko, Zuzana 29 Lienemeyer 21 Lierzer, Andreas 22 Lifelong Friendship Society 28 Ligon, Glenn Lim, Chiao-Woon 47 Lim, Hyung-nam 45 Lionni, Pippo 37 Lippa Pearce 3, 38, 41 Lippa, Domenic 3, 38 Liska, Steve 3, 23 Liska+Associates 3, 23 Lissitzky El 30, 37, 45, 47 Lixenberg, Dana 11 Liyu, Min-Zie 47 Ljubicic, Boris 44 Ljubljana Digital Media Lab Llopis, Juan Lo, Alice 36 Lobo 28 Loesch, Uwe 15, 33 Loffler, Berthhold 30 Logvin, Andrey 17 Lois, George 25, 48 Lokotar, Kruno 37 Lombardo, Mario 37 Longman 44 Lopes, Rodrigo 20 Lorente, David 20, 25 Lorenzini 24 Louie, Ron 18 Louwe, Harmine 36 Love, Craig 21 Lowe Alice 11 Lowe Pirella 48 Lowicki, Andreas Lu Brothers 32 Lubalin, Herb 9, 21, 22, 29 Lucena, Mercedes 46 Lucques 12 Ludvigsen, Sebastian 11 Luka Mjeda 42, 46 Lupi, Italo 36 Lupton, Ellen 42, 43 Lussier, Paul 12 Lust 15 Lustig, Alvin M M&Co 31 M.C.O M/M Paris 25 M+M Vormgevers 34 Mabalhaes, Pedro 12 Macasev, Aleksandar MacGregor, Scott 14 MacKenzie, Staci 16 Macpherson, Andrew 27 Madigan, Martha 47 Maeda, John 5, 37 Maedche und Jongens 12, 13 Mafia 29 Magill, Ami 44 Maier, Karl 28 Maitland, Mat 25 Makela, P Scott 43 Makela, Laurie Haycock 43 Malcolm, Clark 23 Malevich, Kazimir 30 Man Ray 13, 45 Mao 13 Marcos Fernadez 46 Marino, Chris 27 Mariscal 41 Mars, Hans van der 36 Marshall, Clint 25 Marshall, John 41 Marten, Ruth 12 Martens, Karel Martinelli, Rene 14 Martinez, Borja 47 Martinez, Marcelo Martjin Engelbregt (EGBG) 46 Martyn Atkins & The Swans Maruama, Takao 45 Marxer, Johanna 34 Marzano, Andrea 12 MASA 28 Masami Design 23, 37, 46 Masse, Carol Massin 15, 41, 44 Matiushin, Mikhail 45 Matsumoto, Tatsu 41 Matsunaga, Shin 35 Matter, Herbert 16, 26 Matthew Vaughn Matthies, Holger 21, 22, 24 Mau, Brant 11 Mau, Bruce 43 Mauder, Pete Maupeou, Annede 48 Mavignier, Amir 48 Maviyane-Davies, Chaz 3, 5, 14 Mavrodinova, Velina 37 Max, Peter 32 Mayakovsky, Vladimir 2, 6, 15 Mayers, Brian 21 Mazur, Lisa 18 McArthur, Pete 12 McBride, Ross 23 McCann-Erickson 2, 4, 12, 13 McCarthy, Steven 34 McCarthy, Suzanne 11 McCoy, Gary 33 McCrary, Jim 26 McDaniel, Douglas Stuart McDonald, Jock 32 McGarrah/Jessee McGrath, Shaughn 34 McHugh, Josh 27 McLaughlin, Michael 48 McMullan, James 19 Meitz, Jamie 35 Melchior Imboden Grafik Studio 16 Melnick, Mark 43 MEM 37 Meme Engine 11 Mende Design 6, 22, 40 Mende, Jeremy 22, 27, 40, 42, 48 Mendell & Oberer 22 Mendell, Pierre 15, 22, 44 Merli, Sergio 14 Mescal, Michael Metzger, Carl Meulendyks, Bas 40 Mevis & van Deursen 24 Mevis, Armand 24 Meyerratken, Lara 17 Michael Glass Design 38 Michael Peters Limited 36 Mikulic, Melina 37 Mikus, James Mili, Gjon 26, 47 Miller, Tommy 35 Miller, J Abbott 43 Milovanovic, Igor 12 Milovanovic, Lidija 12 Milton Glaser Inc 23 Milton Theatre 14 Ming, Gao 13 Mirko Ili´ Corp 39, 42 c Misawa, Shino 36 Mitchell, Wyatt 43 Mitzkat, Paul 27 Miyasaka, Kohei 34 Miyata, Satoru 36 MK12 28 Mlinanic, Bostjan 36 Moccheggiani, Marina 27 Mode 46 Modern Dog Design Co 26 Moholy-Nagy, Laszlo 14, 38 Mojo, LLC 18 Mole & Thomas 33 Mollica, Gene 42 Mollica, Greg Mollino, Carlo 40 Mondino, Jean-Baptiste 24, 30 Monk, Kennedy 14 Monserrat, Micah G 11 Montanus, Petrus 13 Montie, Caroline Montie, Paul 9, 27 Morla Design 26 Morla, Jennifer 26, 32 Morlok, Franziska 23 Morris, Steve 14 Morris, William 19 Morscher, Reinhart 27 Moses 19 Mouat, Garry Mountain, Peter Mouse, Stanley 48 Mously, David 31 Moutaud, Cedric 11 Mr Bingo 35 Mrva, Omar 17 Mrzljak, Amer 35 MTV 29 MTV Off-Air Creative 40 Mucci, Phil 24 Mucha, Alphonse 28 Mueller, Andy 46 Muir, Hamish 45 Muis, Rens 44 Muller-Brockmann, Atelier 47 Mumprecht, Rudolf 18 Munari, Bruno 23 Muniz, Vik 47 Munn, Jason 19 N Nadeem, Ahsen 47 Nagai, Kazumasa 19, 30 Nagao, Kensaku 48 Nagasawa, Kumiko 39 Nagel, Nina 43 Nakajima Design 15, 19, 33, 38, 44, 45 Nakajima, Hideki 15, 19, 33, 38, 44, 45 Nakamura, Yasushi 45 NASA National Trust 16 Natterer, Kathrin Naumva, Anna 17 Na-won, You 38 Nearland, Torgrim 13 Neary, Jack 48 Neil 42 Nesslage, Frank 12, 13 Neudamm, Schulz 20 Neumann, Jeff 10 Neutelings Riedijk 15 Neville Brody Studios 16, 30 New York Magazine 27 Newman, Robert 35 Newtasty 10 Nielsen, Erik Niemann, Christoph 4, 13, 32, 42 Nieuwenhuis, T 34 Niijima, Minoru 16 Niklaus Troxler Design 18 Nikolaenko, Igor 35 Nikonova, R 40 Niotis, Kostas 21 Nippon Design Center 30 Nitsche, Eric 32 Noda, Nagi 20 Noguchi, Isamu 40 Nolan, Brian 46 Nole, Ryan 19 Non-Format 28, 37 Norcross, Deborah 10 Norm 37 Norman, John Norr, Brad D 16 Norton, Publicis 22 Nossek, Andre 10 Nozu, Kiyotusa 17 NSK 20 Nuenen, Pim van 40 Nzima, Sam O Oberer, Klaus 22 Oberman, Emily 31 O'Brien, Mike 25 Oca, Ivette Montes de 18 Ochishi, Ichiji 36 Ockenfels III, Frank Ogilvy & Mather 7, 10, 26, 28, 37 Ogita, Jun 45 Oh, Veronica 24 Ohio Girl Design 46 Oilily and Children's Phone Foundation 18 Oiu, Ingsu 42 Oktober Kommunikation design 37 Olf, Bettina 35 Oliver, Vaughan 23 Omnific 20 Onedotzero 45 Ono, Yoko 7, 47 Onuki, Takuya 10, 35 Oorthuys, Cas 48 Opie, Catherine 24 Oppenheim 32 Orange Juice Design 15 Orbital Ostengruppe 17 Osterlin, Anders 36 Outback 25 Overkamp, D 48 P Pacemski, Davor 18 Page, Travis 49 Pal, Antal 14 Paletz, Emmanuel 45 Pallavicini, Federico 39 PAM 10 Paolozzi, Eduardo 19 Paprika 36 Papworth, Kim 17 Park, Mimi Partners, The 3, Partridge, Luke Pavicsits, Nina 41 Pavletic, Bostjan 36 Pavon, Raul 34 Payer, Ira 25 Paz, Octavio 36 Pdfadfinderei 27 Peaches 10 Pearce, Harry 14 Pearson, Vanessa 35 Peccinotti, Harri 20 Peck, Mike 21 Pedersen, B Martin 3, Pelham, David 20 Penguin Art Group, The 30 Penguin Books, UK 21 Penguin Group (USA) Inc 27 Penguin Putnam Inc 20 Pennington, Chuck 11 Pentagam 1, 13, 18, 15, 22, 25, 26, 29, 46 Pepe Gimeno Proyecto Grafico 17 Perbil, Dan 48 Pereira, Kelvin 48 Perkins, Anthony 28 Perndl, Josef 41 Perndl+Co Design KEG 41 Perrottet, Vincent 29, 30 Personality Posters, Inc Pescetto, Patricio 12 Peter Chadwick 13 Petersen, Emilio Petersen, Hans 36 Petrakes, George 21 Petrov, Petre 31 Petruccelli, Antonio 32 Pettus, James 31 Pfennighaus, Max 11 Photodisc 7, 25, 32, 48 Phunk 17 Psychedelic Shop 40 Picto Inc 45 Piercy, Clive 14 Pike, Eric 17 Pilz, Wien Nord 22 Pineles, Cipe 21 Pinheiro de Melo, Duarte Pintori, Giovanni 25 Piper-Hauswirth, Todd 19 Pirovano, Marco 48 Pirtle Design Pirtle, Woody 6, 18 Planet Propaganda 19 Platania, Paolo 48 Pletitsch, Pedro 48 Plowman, Paul 10 Plunkett, John 29 Pocs, Peter 10, 17, 31 Pollack, Barbara 47 Pond, Toby McFarlan 45 Popich, Mark Porto, Bruno Porto+Martinez Booksonthetable Positron 25 Post Typography 25, 46 Poynor, Rick Prampolini, Enrico 27 Prat, Ramon 20, 25 Pratley, Mike Prechtl, Michael M Premier Exhibitions 48 Prentiss, Eddie 14 Pressure Point Studios 17 Prestes, Leo 48 Prieto, Francisca 46 Prior, David 46 Project M Team Projects, The 17 Prusakov, Nikolai Psyop 28 Publicis 36, 48 Publicum d.o.o 36, 38, 45 Pure + Applied 16 Push Pin Graphic 19 Pushpin Studio 39 Pylon Design 11, 23, 27 Q Quernec, Alain Le 48 R R O Blechman Inc 32 Rackham, Arthur 30, 37, 39 Radziwanowska, Bianca Ragrvid, Magnus 25 Rainbird, David 35 Rambow + Lienemeyer Rambow, Gunter 15, 16, 21 Rampl, Christine 32 Rand, Paul 1, 14, 21, 22, 27, 40, 47 Rapid Eye 25 Ray, Rex 23 Raymond Loewy International 29 RC Communications, Ltd 36 Rebbe, Kolle Reber, Birgit 18 Red Herring Design 11 Redman, Craig 28 Redmond, Craig 48 Redondo, Rocco 7, 25 Reghr, Carl 26 Regterschot, Marius 41 Reis, Gilberto Dos 22 Reisinger, Dan 21 Reno Cooking Conveyors Reporter Publications 39 ReVerb 43 Rex & Tennant McKay 28 Reyn, Johannes 33 Reys, Olaf Rhee, Nami 45 Rhodes, Silas H 23, 30 Rib, Max 11 Riccardi, Douglas Richard, Russel 17 Richard, Stephane 12 Richardson, Terry 25 Ricklefs, Jessica Ricochet Creative Thinking 11 Ricord, Patrice 12 Ride Magazine 28 Rigsby, Lana 34 Rijavec, Andrej 36 Ringena, Jens 37 Rinzen 28 Rittere, Paul 14 Riva, Gabriele 18 Rivera, Quintin 47 Rivers, Doyle, Walsh & Co Robbins, Gary 13, 22 Roberson, Kevin 37, 41, 44 Roberts, Nigel Robinson, W Heath 39 Rock, Michael 32, 42 Rodchenko, Aleksandr 14, 15, 22, 26, 29, 40 Rodrigo Corral Design 22, 42 Rohden, Philipp von 34 Roine, Asko 26 Roller, Alfred 19 Rollings, Jennie 27 Rollins, Brent 13 Ronc, Jack 22 Roos, S.H de 30 Root, Linda Roque, Joao Rose, Hajo 27 Rosene, James Ross, Andrew 46 Ross, John 20 Ross, Michael 19 Ross, Mike Rosselli, Stefano 12 Rossman, Zdenek 35 Rotella, Mimmo 21 Rother, Michael 25 Rothermel, Thomas Rotman, Jono 11 Rotterink, Alexander 37 Rowat, Chris 43 Rox, Henry 12 Royle, Stephen 4, 16, 22, 35 Rozema, Krista 37 Rucki, Eva 29 Ruddigkeit, Raban 44 Rudolph, Dirk 11 Ruegger, Das Haus 19 Ruhmann, Bjorn Rushworth, John 26 S Saalburg, Allen 21 Saatchi & Saatchi 11, 21, 31, 47, 48 Sagadin, Vladimr 13 Sagarra, Montse 20, 25 Sagmeister, Inc 13, 24, 26, 27, 38 Sagmeister, Stefan 4, 13, 17, 20, 24, 26, 27, 32, 33, 38, 39, 47 Sahre, Paul 13, 30 Saint, Gerard Gerard 25 Sakamoto, Glenn 11 Sakamoto, Ryuichi 45 Salpukas, Stephen 47 Saltz, Ina Samarah, Tarik 35 Samberg, Rouben 44 Samenwerkende Ontwerpers 40, 41 Samuels Advertising 34 San Pietro, Silvio 27 Sanchez, Rodrigo 18, 45 Sandberg, Willem 38 Sanders, Timothy Greenfield 24 Sandhaus, Louise 40 Sandison, Michael 42 Sandlin, David 42 Sandstorm Design 45 Sandstorm, Steve 45 Sandy K 43 Sang-Soo, Ahn 16 Saponara, John 17 Sato, Marcelo 48 Sato, U.G 21 Satoh, Taku 36 Savage Design Group Inc 26 Savage, Paula 26 Savasky, Julie 22 Saville, Peter 2, 45 Sawada, Yasuhiro 23 Sawant, Vijay Sayfouri, Bijan 16 Scandinavian Design Group 23 Scandinavianlab 30 Schafer, Robert 38 Schaffarczyk, Till 37 Scher, Paula 15, 18 Schhweizer, Daniel 12 Schierlitz, Tom 24 Schindelman, Joseph 12 Schluter, Harald 47 Schmidt, Bastienne 16 Schmidt, Stephen 30 Schmieskors, Viola 23 Schmitz, Monika 37 Schneider, Thomas 29 Schoenberg, Jonathan 13 Schoerner, Norbert 25 Scholz & Friends 2, 35 Schonauer, Walter 25 Schostok, Thomas 10, 22 Schraivogel, Ralph 18 Schuetz, Veit 13 Schulz, Jeff 25 Schwalenberg, Katja 33, 40 Sedlar, Patrick Segura Inc 3, 11, 36, 41 Segura, Carlos 3, 36 Sejersen, Casper 11 Sellers, Susan 33 Sense/Net 18 Sensus Design Factory 45 Sepic, Andrea 11 Serigraphie Uldry 16 Seroussi, Laurent 11 Serrano, Elena 31 Servaas, Jean Servaes, Paul 11 Seurat, Georges 26 Seymour, Partick 16, 26 Se-Young, Lee 18, 35, 38 Shaner, Nicole 19 Shannon, Suzanna 31 Sharp, Martin 28 Sheehan, Jamie Shigemura, Naotoshi 14 Shimamura, Takehiko 36 Shindo, Mitsuo 23 Shinmura Design Office 17 Shinmura, Norito 17 Shinnoske Inc 44 Shinoyama, Kishin 16 Shintaro Ajioka Design 34 Shoolery Design 14, 18, 48, 49 Shortlidge, Tom 27 Sibley Peteet Design 21 Siegal, Brandon 11 Siegal, Meghan 11 Siegrist, Roland 27 Silver, Bernard Silvers, Rob Simionato, Andy 28 Simmons, Todd 36 Simpson, Barthes 24 Sims, David 11 Sinabel, Mote 37 Sinclair, Jeremy 11 Singapore, Duffy 37 Singh, Rajit 27 Sinha, Indra 38 Skolos, Nancy 22, 27, 34, 40 Skolos-Wedell 27, 34, 40 Sloan, Nichole 34 Small Stakes, The 19 Smay Vision 17 Smith, Bill 19 Smith, Dan Tobin 17 Smith, Nigel 43 Smith, Ray 28 Smith, Richard 45 Smithson, Robert 33 Smolan, Leslie Snider, Luke 29 Snyder, Donald Sockwell, Felix 26 Sodano, Aboud Soh, Jae 38 Sokolsky, Mel 31 Soldatovic, Milos 12 Somoroff 44 Sonnoli, Leonardo 15, 34, 43 Sony Music 19 Sora, Norika Sky 45 Sorensen, Marcos 42 Sosa, Omar 42 Spanier, Ariane 20, 33 Spear, Geoff 43 SPIEGEL Cover Department 20 Spiegelman, Art 21, 41 Spoljar, Nedjeljko 45 Sports Illustrated 48 Spot Co 21 Spot Design 23 Springer & Jacoby 35, 39, 45 Springer, Udo 12, 13 Spronk, Marjolein 10, 11 Spurzheim, Johann Gaspar Staebler, Tom 38 Staidle, Ted 11 Stainman, Nancy Stalin, John 19 Stanski, Stan 17 Stapleton, John Starck, Philippe 24 Starowieyski, Franciszek 48 Stathopulos, Tasso 15 Status Design/ninAdesign 29 Steel, Harriman 33 Stegmann, Frauke 30 Stein, Joseph C 39, 41 Steinberg, Saul Steinweiss, Alex 40 Stelzer, Katrin 31 Stenberg Brothers 42 Stepanova, Varvara 40 Stepien, Jakub 18 Stettner, Bill Stevenson, Dave 13 Stoddart, Jim Stojanovic, Slavimir 11, 26 Stojanovic, Zeljko 20 Stolle, Aimaq Rapp Stoopen, Marcel 34 Storath, Matthias Stout, DJ 22, 31 Strals, Nolen 25, 46 Strater, Volker 23 Stravs, Jane 36 Studio BAF 45 Studio Boot 18 Studio International 44 Studio Magic 32 Studio Mendell & Oberer 15 Studio One 17, 24 Studio SLS 18 Styles, Ian 46 Stylo Design 11 Suares, J C 12 Subplot Design 32 Suckdog, Lisa 42 Sugden, Kevin 43 Sugisaki, Shinnoske 44 Suitman Inc 46 Sullivan, Cleo 12 Summ, Martin 41 Summerford, Jack 33 Summers, Kevin 46 Sumo Design 46 Surface Magazine 11 Sussmann, Patricia 31 Sussner Design Company 14 Sussner, Derek 14 Suthayalai, Anisa 16, 32, 33, 42 Sutnar, Ladislav 39, 40 Sweet, Tom 10 Swistowski, Joanna 35 T Taborda, Felipe 20, 29, 31 Tackmann, Maria 46 Taft, Ron 16 Taira, Karina 24 Takahashi, Masami 23, 37 Takahashi, So 23, 32 Takechi, Jun 15 Takimoto, Mikiya 10, 45 Taku Satoh Design Office Inc 36 Talbot, Jeff 48 Talbot, William Henry Fox 47 Tamagni, Fabrizio 48 Tamura, Katsumi 34 Tanaka, Ikko 34 Tanaka, Noriyuki 19 Tang, Kam 23, 39 Tannery, Blake 27 Tappenden, Ben 11 Target A&D Dept Tartakover, David TAS 25 Taubes, Nicolas 12 TBWA/Chiat/Day 8, 11, 13, 21, 35, 47, 48 tda Advertising and Design 13 Teague, Walter Dorwin 41 Teige, Karel 32 Templin, Joel 19 Terashima, Masayuki 17 Terrazas, Eduardo 33 Terrones, Craig 37 Testa, Armando 14 Tew, Alex 34 Th 27 Tharp Did It The Projects 42 The, Richard 47 This Is a Magazine 28 Thomas Manss & Company 1, 45 Thomas Schostok Design 10, 22 Thomas, Capita Percy 15 Thomas, Joanne 47 Thomas, Patrick Thomasson, Stephanie 48 Thompson, Bradbury 21, 26, 39, 40, 43 Thompson, J Walter 12 Thompson, Steve 17 Thomson, Mark 30 Thonik 38 Thorgerson, Storm 29, 31 Tilford, Eric Tilford, Todd Ting, Tricia 11 Tintrup, Roland 47 Titz, Udo 22 Toet, Andre 40, 41 Toffe 10 Tolan, Christopher 14 Tolmer, A 23, 41 Tomaszewski, Henryk 18 Tomato 45 Tomono, Tadashi 39 Topic, Marin 37 Toscani, Oliviero Toulouse-Lautrec, Henri de Townsend, Rodgers Trailer Park Print 49 Traina, Jean 16 Traore, Eric 48 Treumann, Otto 47 Tribe Trice, Nicole Trinckvel, Maurice 36 Trio/Fabrica 2, 35 Trotter, Hank 33 Troxler, Niklaus 14, 18, 27 TRUE Trump, Georg 14 Tsang Seymour Design Inc 16, 26 Tschichold, Jan 16, 35, 44 Tso, Chuck 14 Tsukamoto, Akihiko 14 Turkel Schwartz & Partners 26, 29 Turkel, Bruce 26, 29 Turner Duckworth 29 Turner, Chris 13 Turner, David 29 Tyler, Parker 38 Tzara, Tristan 21, 27 U Uchikoga, Tomoyouki 26 Uckeyo 45 Uematsu, Mizue 46 U-Jin Ulmer, Goetz 48 Umeyama, Hiroko 23 Un Mundo Feliz UNA 45 Und, Beratung 23, 41 Ungerer, Tomi 29 Unidad Editorial, S.A 45 Union 48 University of Minnesota 34 Uribe, Catalina Estrada 28 V V23 23 Valencius, Chris 11 Vallgarda, Anna Van Alstyne, Greg 43 Van de Sand, Michael 21 Van Der Merwe, Schalk 11 Van Hamersveld, John 31 Vandenberg, Al 31 Vanderbyl Design 43 Various 34 Vasilyev, Vlad 24 Vasquez, Tom 26 Vaughn, Skip 17 Vaz, Andy 37 Vazquez, Osvaldo 12 Veistola, Jukka 32 Venezky, Martin 22, 27 Venosa, Bob Vermeir, Pierre 3, 43 Verrone, Massimo 48 Vertical, Inc 44 Viale, Armando 12 Vicq, Roberto De 12 Viction Design Workshop Victore, James 24, 25, 29 Vigorelli 24 Vigorelli, Gianpietro 24 Virgin Records America, Inc 23 Visser, Anton 11, 43 Visuelle, Buero Uebele 15 Vitra 32 Vlahovic, Jugoslav Vlainic, Tomislav 33 Volume Inc 6, 44 Voorman, Klaus 28 Vos, Pieter 44 Voss-Handlos, Oliver 48 Vostell, Wolf 23, 41 VSA Partners 43 Vucic, Ivana 20 Vuiovic, Matija 12, 37 W W 23, 41 Watanabe, Yuka 17 Wade, Kevin 19 Wadler, Scott Wageman, Jim 12 Waldman, Sasha 11 Walker, Garth 15 Walker, Kara 39 Walkers Advertising 13 Walser, Marco 27 Walter Bernard Design 22 Waraksa, David Ware, Chris 30, 42 Warhol, Andy 5, 13, 19, 26, 46 Warner Bros Records 10 Warner, Jonathan 29 Warsop, Graham 35 Warwicker, John 45 Watanabe, Hiroaki 36 Waterproof 2000 11 Weber, Tim 35 Wedell, Thomas 22 Wee, Maurice 48 Wehrli Ursus Weihs, Kurt 26 Weiser, Roman 49 Weisz Yang Dunkelberger Inc 38 Wendt, Georg 31 Werbung, Wyler 12 Werlemann, Hans 43 Werner Design Werks, Inc 38 Werner, Gabriele 41 Werner, Sharon 38 Whisker, Charlie 34 Whitaker, Bob 28 White, James 24 White, Roy 32 Whitney, Bryan 48 Why Not Associates 1, 7, 15, 25, 29, 30 Wicklund, Andrew 11 Widmer, Jean 38 Wieden + Kennedy 11, 17 Wijdeveld, H Th 34 Wilkes, Tom 25 Willen, Bruce 25, 46 Williams, Jeff 11 Williamson, Megan 28 Willis, Len 38 Wilms, Sabine 19 Windlin, Cornel 10, 25 Wing Latino Group 12 Winkler 19 Winterhalder, Katja Witkin, Peter 24 Wm Chamberlain 49 Wolbers, Hans 36 Wolf, Brenda 48 Wolf, Henry 4, 7, 31 Wolff, Francis Won, You-Hong 15 Wong, Jeffrey 48 Woodland, Joseph Woods, Chris Woodson, Charles 11 Woodtli, Martin 16, 24 Woodward, Fred 10, 27, 31, 42 Woolley, Janet 42 Work Work in Progress 23 Works Associates 34 Wortmann, Rainer 3, 12 Wotherspoon, Scott Woudt, Pieter 3, 33 Wright, Kris Wright, Tom 38 Wurman, Reven T 13 Wurman, Richard Saul 13 Wyler, Rudi 12 Wyman, Lance 33 Wysocan, Erik 27 X X-films 12 Y Y&R Turkey Yacht Associates Yamada, Katsumi 35 Yamaguchi, Shigo 14, 42 Yamakawa, Iku 26 Yamamoto, Hiroyuki 45 Yang, Larry 38 Yarger, Dale 28 Yarnall, Phil 17 Yawney, Max 28 Yentus, Helen 17, 30 Yeung, Ronald 36 Yiu, Henry 11 Yizhi, Weng Yokoo, Tadanori 32, 43, 44 Yoshida, Katsu 42 Young & Rubicam 42, 48 Young Jr., Benjamin Young, Edward 44 Young, Gordon 15 Young, Roland 26 Young, Xavier 17 Yun, Jae-joong 45 Yung, Shi-Zhe Yutani, Katsumi 32 Z Zambryski, Johann 23 Zamecznik, Wojciech 24 Zapping 46 Zdanevick, Ilia 21 Zefiro, Carlos Zelle, Steve Zhang, Steven 26 Zimin, Georgii 47 Zimmermann, Liane 41 Zinic, Nikola 36, 42, 43 Zinzell, Don Zip 13 ZIP Design 10 Zitromat 34 Zlatar, Ajna 24 Zoo Zuan Club 14 Zuccker, Pamela 34 Zuniga, Rene 12 Zunkeler, Ulrich Zwart, Piet 37, 40, 43 © 2007, 2011 by Rockport Publishers, Inc This paperback edition published in 2009 All rights reserved No part of this book may be reproduced in any form without written permission of the copyright owners All images in this book have been reproduced with the knowledge and prior consent of the artists concerned, and no responsibility is accepted by producer, publisher, or printer for any infringement of copyright or otherwise, arising from the contents of this publication Every effort has been made to ensure that credits accurately comply with information supplied We apologize for any inaccuracies that may have occurred and will resolve inaccurate or missing information in a subsequent reprinting of the book First published in the United States of America by Rockport Publishers, a member of Quayside Publishing Group 100 Cummings Center Suite 406-L Beverly, Massachusetts 01915-6101 Telephone: (978) 282-9590 Fax: (978) 283-2742 www.rockpub.com Digital edition: 978-1-61060-158-0 Softcover edition: 978-1-59253-554-5 Library of Congress Cataloging-in-Publication Data available ISBN-13: 978-1-59253-554-5 ISBN-10: 1-59253-554-2 10 Design by Mirko Ilic´ Corp., NY Art Direction: Mirko Ilic´ Design: Mirko Ilic´ and Kunal Bhat Photography: Luka Mjeda Printed in China .. .uncovering the influences and inspirations in modern graphic design steven heller and mirko ilic´ packaging and unpackaging design Graphic design is a composite of many influences and inspirations... Valley Canning Company ANATOMY OF DESIGN Printed in USA Art Director/Designer: Emek No two fingerprints are alike, yet the fingerprint is a venerable recurring motif in graphic design The English... with others Remove a single part and the design pathology is altered Of course, no matter what the components are, the result is what’s important; but understanding the inner workings of any design