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A Detailed eBook sharing the 6 Secret tips for effective, successful websites. From search engine optimization to social media, you will learn the tools to create and manage your business’s content and to attract new leads.
1 Search Get Started! Learn More! Make it work! A Detailed eBook sharing the 6 Secret tips for effective, successful websites. From search engine optimization to social media, you will learn the tools to create and manage your business’s content and to attract new leads. The 6 Secrets of Effective Websites 2 Table of Contents Why Inbound Marketing? Secret 1: Home Page Design Secret 2: SEO Secret 3: Blogging Secret 4: Social Media Secret 5: Landing Pages Secret 6: Lead Nurturing Take-Away Contact Us! Citations 2 9 14 24 32 41 48 56 57 58 3 Why Inbound Marketing? Over 75% of adults in the United States use the Internet 1 . Experts estimate that 8 new people come online each second 2 . At least 10 billion Google searches are performed each month 3 and one third of the population spends at least 3 hours online each day 4 . Highly effective websites know the internet has changed the way people make purchasing de- cisions. Maintaining an active brand presence online is essential. Inbound Marketing lets companies get found by the people that matter. FACT THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE FIND, DISCOVER & SHARE Source: 120 Marketing Stats, Page 5 FACEBOOK TWITTER 4 61% of global Internet users research products ONLINE. Did You Know? Source: 120 Marketing Stats, Pg. 26 FACEBOOK TWITTER 5 It’s a fact that consumers worldwide are rapidly adopting major search engines as the top way to begin making purchase decisions. The internet is beating out newspapers and magazines and quickly becoming the top way that people perform research. Can your customers find your company online? Inbound Marketing shifts your focus from finding prospects to being found by people who want to be your customers. Best of all? Inbound marketing works, and it’s cheap. It’s a fact that outbound marketing just doesn’t work like it used to. The average consumer is bombarded with between 3,500 and 5,000 marketing messages each day 5 . People have become experts at tuning out traditional modes of advertising. search engine optimiz FACEBOOK TWITTER 6 Source: 120 Marketing Stats, page 10 Blogs, social media and email marketing will take your marketing budget a lot further than traditional interruption advertising campaigns. The average inbound lead now costs significantly less than an outbound lead 6 . 7 Inbound marketing costs 61% LESS per lead than traditional outbound marketing. OUTBOUND Average cost per lead = $346 INBOUND Average cost per lead = $135 What Are You Waiting For? FACEBOOK TWITTER 8 Blogs, social media and most importantly search engine optimization will increase your reach and provide you with the most value for your marketing budget. Inbound marketing isn’t a fleeting fad or a one hit wonder. You’re simply adjusting your approach to meet the changing needs of modern consumers. The world is changing, and inbound marketing has become the smartest way to get your company’s message out. Inbound Marketing Works FACEBOOK TWITTER 9 Source: 120 Marketing Stats, Page 22 THE BOTTOM LINE Go inbound or go home. In this eBook, you’ll learn the 6 secrets of effective websites who know how to be found by the leads that matter. From social media to SEO, you’ll learn the tricks to building relationships with customers that count. Just having a website isn’t enough, so listen closely and commit to taking your company to the next level. Jump into action with a commitment to building an online presence so you no longer have to worry about finding business. Let your future business leads find you! FACEBOOK TWITTER 10 HOMEPAGE DESIGN FACEBOOK TWITTER [...]... they need to be visible and in the TOP PAGE of search results 17 FACEBOOK TWITTER 75% of users never scroll past the first page o f search results That’s right, 75% of search engine users never scroll past the first page of search results8 60 % of organic traffic goes to the top 3 rankings for search results9 If your website comes in 4th or on the 2nd page of searches, you might as well not be online... frequency and bulk of content Post at least 3 times a week for best results Blogging frequently offers the benefit of releasing new content to match changes in consumer needs and industry-wide trends AUTHORITATIVE – one of the top benefits of the small business blog is the ability to establish expertise in your field Strive for blog entries that are between 60 0-1000 words in length and offer real value... ranking is more effective than paid advertising In order to achieve and maintain a high ranking in major search engines, you need to adopt keyword analysis Keep an eye on industryrelevant keywords and produce quality website content that incorporates these keywords The most effective websites take advantage of page descriptions, alt text, meta tags and meta descriptions to use top keywords Think of keywords... connections off the website with visible links to your social media profiles 4: Don’t be modest Your homepage is a perfect place to boldly display most impressive customer testimonials and awards your company has received List the logos of any business associations to which you belong The Bottom Line is your company homepage is a first-impression for many of your customers, so make sure you put your most professional... losing loads of business to your competitors 16 FACEBOOK TWITTER Did You Know? We already mentioned that consumers worldwide perform a staggering 10 BILLION GOOGLE SEARCHES each month Beyond that, 44% of consumers begin their pur chase by performing research on a major sea rch engine ? That’s around 4.4 billion searches each month from people who just might need your company’s product Smart websites know... your company logo in a prominent location and include visual representations of your business, especially if your product or service is a little complex On the Go To Meeting virtual business meeting website, visitors are offered a clear image that depicts a way that Go To Meeting can be used 13 FACEBOOK TWITTER 3: Offer a variety of ways to connect In addition to links to the company blog, calls to action...SECRET #1: Homepage Design Your website homepage will be the first time the majority of visitors to your company website meet your company Getting the design right is crucial for giving a professional first impression Pack as much information as possible into this homepage Hubspot’s 12 crucial components of effective home page design will yield the best possible results 11 FACEBOOK TWITTER 12 Critical... SEARCH ENGINE OPTIMIZATION If search engines can’t find your website, your prospects can’t either While the majority of modern consumers are using the web to find the best deals and products, the overwhelming majority of your customers aren’t going to look too hard Highly effective websites know that Search Engine Optimization (SEO) is the very best step towards developing a visible online presence... on-page SEO strategy12 Your blog content should matter to customers and be smart enough to spark discussion off site 29 FACEBOOK TWITTER Are you among the 2/3 of marketers who say their company blog is “critical” or “important” to their business 13 ? Make sure your blog pays off by delivering content of real value to your readers Write great content by shifting your focus towards your customers and keeping... social media is just for teens, the answer is definitely not 34 FACEBOOK TWITTER 93% of US adult Internet users are on Facebook14 Facebook boasts over 845 million members, 57% of which visit the site daily15 Twitter has at least 175 million users 16 and there are 170 million people on Google+17 Most impressively, 1 out of every 7 minutes spent online is on Facebook18 If you’re wondering what the average