Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HO

Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc

... APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY This section gives you the all important advice on securing that job in PR consultancy. As the third most popular career ... time working in an editorial office to fully understand how a magazine is put together. It also provides an interesting insight into social anthropology. Have you ever spent the d...

Ngày tải lên : 20/01/2014, 00:20

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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... food hygiene in the UK. The Insider’s Guide to PR: Chapter 6 Page 15 Client: Dunlop Slazenger Group PRCA Consultancy: Shine Communications Campaign: Slazenger Hits Cricket World Cup for Six PR Sector: ... media improved as a result of their reaction to the `budget box’. • Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999. The Insider’s Guide...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... to the director to know what is going on and to ensure the client is happy. Directors are often involved in generating new business for the consultancy as well as being responsible for coaching ... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the account direc...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... writing press releases about the product, and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Researching the right ... The Insider’s Guide to PR: Chapter 3 Page 9 PUBLIC RELATIONS DEFINED This chapter sets out to define some of the different disciplines used by PR con...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... about working in PR then you might want to move on to the next section which discusses whether you have the right skills. Those looking for a career in PR can take one of two main routes: by getting ... departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROFILE If you decide to choose the consultancy route, then...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... Relations 9% School Leaver 5% Science & Technology 10% The Insider’s Guide to PR: Chapter 2 Page 6 ARE YOU CUT OUT TO BE A PR CONSULTANT? Imagine you’re working in a PR consultancy. Do the following light-hearted ... if the client doesn’t like your ideas, it ■■ means that you don’t want to work for him anyway The Insider’s Guide to PR: Chapter...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... www.pressgazette.co.uk Willings Press Guide Chess House 34 Germain St Chesham Bucks HP5 1ZT Tel: 0870 736 00 15 Web: www.waymaker.co.uk PR COURSES AND TRAINING Colleges and universities listed here offer IPR-accredited ... House 15 Northburgh Street London EC1V 0PR Tel: 020 7 253 51 51 Web: www.ipr.org.uk The Market Research Society 15 Northburgh Street London EC1V 0JR Tel: 020 7...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’. • E -pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... through the media of radio, internet or television. • Brainstorming: the creative process of group thinking to stimulate or articulate ideas on a given subject or probl...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Professional''''s Guide to Programming Joomla ppt

... naming convention: the word plg, the name of the plugin group, the name of the plugin element. For example, a plugin with the name myplugin in the group foobar might dene the JPlugin subclass ... 88 ] We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the corresponding RSS an...

Ngày tải lên : 23/12/2013, 10:15

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Tài liệu The Writer'''' s Guide to Prepositions docx

... ﬁnally getting to the bottom of (i.e. ﬁnding out about) this thing. You’re getting under his skin (i.e. really bothering him). In the U.S.A., we get on or off a train; in Great Britain, we get in ... from mankind. In the natural wild, a solitary primate is invariably a dead primate.” (Yatri, Unknown Man) INDOCTRINATE They were indoctrinated with the thought that they...

Ngày tải lên : 17/01/2014, 05:20

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