... the sales and marketing efforts of RIM’s carrier partners through training, technical account management and sales and marketing support. (RIM, 2012)For distribution of personal and consumer ... change’, Leadership and Organization Development Journal, Vol. 27, Issue 4, pp. 150-156• Locket. A and Thompson. S (2001) 'The resource- based view and economics', Journal of Management, ... platform and refocusing resources on RIM’s key opportunities will drive greater operational performance through a variety of activities include of increased the management accountability and process...