Tài liệu The 20 Minute Guide to Using MS Access 2007 pptx

... The 20 Minute Guide to Using MS Access 200 7 This is a quick start guide to get you up and running with MS Access 200 7. It takes you through some of the new features of the product ... up MS Access 200 7 and the opening screen will appear. Click the option ‘New Blank Database’ 5 You can also click the MS Office butto...

Ngày tải lên : 24/12/2013, 02:15

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Tài liệu The Manager’s Guide to Social Marketing - Using Marketing to Improve Health Outcomes doc

... a tool to help the local programs get their job done. If media is developed without their participation, local program staff cannot plan effectively, nor can they integrate the media into their ... history — The size of the agency is important. The agency should be large enough to staff the contract appropriately and handle the fiscal responsibilities, yet the agency must...

Ngày tải lên : 18/02/2014, 02:20

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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx

... thoroughly briefed about the implications of the budget for the man-on -the- street by FT news editor. Taxi drivers then spread this budget knowledge to their customers, and the session was filmed ... limited celebrity time /access. • Pursue links with other organisations to extend the campaign reach and budget. Activity • Celebrity interviews. • Tour of the Barnsley factory...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc

... role, though they may build up to this as they near promotion to the next level. • Account Executive: the entry point for most graduates, execs are expected to do the majority of the day -to- day work ... begin to take on the responsibility for directing accounts in a mentored environment as they progress upwards. • Account Director: the responsibility of the account d...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx

... work to strengthen the overall reputation of some well known companies. A lot of the work is classified as B2B (business -to- business) – that is promoting the company to other businesses, rather ... releases about the product, and sending them to journalists to see if I can get them interested in the launch? I: Yes, although that is selling the job very short! Research...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc

... conduct. In-house PR departments might also have to work to other standards or codes related to their own specific industries. The Insider’s Guide to PR: Chapter 1 Page 3 Kathryn Wyllie Account ... tend to be in-house PR, marketing or communications departments of other private businesses or the public sector, like local authorities. PR CONSULTANCY: A PROFILE If you decide t...

Ngày tải lên : 13/12/2013, 04:15

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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt

... ways to sell in your story to that media C: you decide to leave it till the next day ■■ 10. The working day at the office is finally over and you decide to take one of your clients out to dinner ... is to draft a press release for the new product launch. A: you quickly draft the release and send it to all the mainstream media ■■ without speaking to the journali...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx

... which should further help your research into the industry: PROFESSIONAL ASSOCIATIONS Public Relations Consultants Association Willow House Willow Place Victoria London SW1P 1JH Tel: 020 7233 6026 Web: ... SW1X 8QS Tel: 020 7235 7 020 Web: www.ipa.co.uk Institute of Public Relations The Old Trading House 15 Northburgh Street London EC1V 0PR Tel: 020 7253 5151 Web: www.ipr.org.uk The...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc

... referred to as ‘clipping’. • E-pr: the practice of public relations using the internet instead of, or alongside, traditional media. • Editorial: written materials composed to communicate a brand to the ... various audiences identified by the client and consultancy. • Embargo: a warning to the media not to publish a news item until the date specified on the release (...

Ngày tải lên : 23/12/2013, 00:15

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Tài liệu The Professional''''s Guide to Programming Joomla ppt

... Design [ 88 ] We use the JFeedItem class to build feed items and add them to the document. JFeedItem objects include properties that relate to the corresponding RSS and Atom tags. The properties ... any of them sets the status of the JAuthenticationResponse object to JAUTHENTICATE_STATUS_SUCCESS the login is deemed successful and no more authentication plugins are...

Ngày tải lên : 23/12/2013, 10:15

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