... message was an act of war, designed to blast out a beach head in the minds of prospects and force his competitors out of sight, out of mind,and out of business.One of the oldest rules of advertising ... Use a picture of graphic of the product.Illustrations help to sell the product.9. Spell out the terms of the offer.Tell the client how much it is going to cost, over what period of time, etc. ... The tools of marketing war are second natureto most of us, because we have been in contact with them all of our lives. They have potential uses that lie outside theiroriginal purpose of selling...