... 9-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved. Part Two THE DESIGN OF RESEARCH 9-3 Chapter Nine MEASUREMENT SCALES 9 -4 What is Scaling? ... gatekeepers • Researcher’s obligations – Develop a creative research design – Provide answers to important business questions 1 0-1 1 0-2 McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, ... industry, company 1 0-1 0 Secondary Sources by Type • Handbooks – To find facts relevant to topic – To identify influential individuals through source citations 1-1 3 Manager-Researcher Conflicts...