... SimonxiOverview of Business PsychologyThe Book’s PurposeThis book teaches ways to improve your mind so that you can live bet-ter. The skills it teaches range from making business decisions to choos-ing ... Prize-winning economistand psychologist), who knows as much about decision- making as anyliving person, refer to the ultimate decision- making tool—and then tooka coin out of his pocket and flipped ... basis of one investigation alone,and study the situation more fully.DEVELOPING DECISION - MAKING SKILLS FOR BUSINESS This page intentionally left blank 3PART IWANTS, ABILITIES, AND GOALSYou...