... preparation, one after the other, alternative approaches come to light andare evaluated and pitfalls are identified. With its clear analysis of the situation, thebusiness plan becomes an invaluable ... business plan is a very complex undertaking.Many variables must be considered and analyzed systematically, in a logical order. A detailed outline should be made as soon as the first ideas are laid ... understanding of yourmarket and how you intend to reach your customers. Your forecasts andestimates should be based on well-founded, persuasive assumptions, and facts. HOW TO WRITE A BUSINESS PLAN 20•...