... Marketing Management, Millenium EditionPhilip KotlerCustom Edition for University of PhoenixExcerpts taken from:A Framework for Marketing Management, by Philip KotlerCopyright ... Just as production and logistics pro-fessionals are responsible for supply management, marketers are responsible fordemand management. They may have to manage negative demand (avoidance of aproduct), ... to final customers.➤ Every employee a marketer: From thinking that marketing is done only by marketing,sales, and customer support personnel to recognizing that every employee must becustomer-focused.➤...