... Market: The Brewing Case’ The Journal of Industrial Economics, 13-2 (1965), p.129-153.; BROUWER, M., The European Beer industry; Concentration and competition’ in: DE JONG, H.W.(ed.), The Structure ... Differentiation and Concentration in the Brewing Industry’, The Journal of Industrial Economics, 19-3 (1971), p. 206.; PELES, Y., ‘Economies of scale in advertising beer and cigarettes’, The Journal ... 78 This law made mergers and acquisitions easier because it replaced most of the existing laws concerning these activities. The law furthermore exempted taxes on the surplus capital by liquidation...