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Hacking from a network: SYN flood and TCP Sequence number prediction attacks

Hacking from a network: SYN flood and TCP Sequence number prediction attacks

Hacking from a network: SYN flood and TCP Sequence number prediction attacks

... decides to:go away and SYN no more.This was an elegant attack, for a small number of packets an attacker could freeze a particular service on a host computer.28IDIC - SANS GIAC LevelTwo ©2000, ... never care that a higher level protocol is sending a SYN. TCP cares though in a big way and as you know would respond with a SYN/ ACK if it was an open port and it was willing to talk on that port. ... example is with IP and TCP. A TCP connection is (usually) an ephemeral port to a well known port and these ports are never reused for any IP address pair. So we have an example where layers are...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks hadto make changes with the advent of automated teller machines(ATMs), and major airlines have to make ... manufacturer. Caterpillar’s brand personalitytriggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans,sandals, sunglasses, watches, ... marketing. A companycan always outsource its manufacturing. What makes a companying the problem more carefully. Peter Drucker says that hisgreatest strength as a consultant is to be ignorant and ask...
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Sockets and Services from a Security Point of View

Sockets and Services from a Security Point of View

... (mail) from and returns data to the client, as well as reads and stores data and configuration informationon the computer's hard drive. Many mail services (POP and IMAP, for example) requireauthentication ... far, though, because an hour and a half later the password testing program − − −cameup with the Administrator password and allowed me in. The password was short and simple and alllowercase. ... on87will not allow any more logon attempts to that username or from that client. A weak protocol willallow as many attempts as the hacker can perform, and a clever hacker can write a program toperform...
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TCP- IP from a Security Viewpoint

TCP- IP from a Security Viewpoint

... computer.2. The gateway machine reads the packet from theframe and decodes it.3. The gateway machine discards the packet (because the packet cannot be forwarded) and creates an ICMP message.72• ... data contained in thepayload section. As with Standard Ethernet, a type value of 0800 specifies an IP datagram, 0806specifies ARP, and 8035 specifies RARP. Because of the 8 byte LLC and SNAP ... data and is trailed by a 60ARP works by filling a Data Link layer frame with a special packet that every computer on the LANwill receive. As you saw in the Data Link layer section, the frame...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1

... think that brands are well man-aged. Here is his plaint: “Brands do not have to die. They can bemurdered. And the marketing Draculas are draining the verylifeblood away from brands. Brands are ... votes.Great brands are the only route to sustained, above-averageprofitability. And great brands present emotional benefits, notjust rational benefits. Too many brand managers focus on rationalincentives ... thebathroom is large.How are brands built? It’s a mistake to think that advertisingbuilds the brand. Advertising only calls attention to the brand; itmight even create brand interest and brand...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10

... persuasively as can a friend, acquaintance, past customer, or inde-pendent expert. Suppose you are planning to buy a PDA (personaldigital assistant) and you have seen all the ads for Palm, HP, and Sony. ... into mini-markets and your companynow has the capability of marketing to one customer at a time.• From owning assets to owning brands. Many companies are be-ginning to prefer owning brands to ... Deschamps and P. Ranganath Nayak, ProductJuggernauts: How Companies Mobilize to Generate a Stream ofMarket Winners (Boston: Harvard Business School Press, 1995).38. See Gary Hamel, Leading...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2

... stay relevant and few are sustainable. Advantages are temporary. Increasingly, a com-pany wins not with a single advantage but by layering one advantageon top of another over time. The Japanese ... that a company wins by build-ing a relevant and sustainable competitive advantage.17Having a competitive advantage is like having a gun in a knife fight.This is true, but today most advantages ... brand personalitytriggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans,sandals, sunglasses, watches, and toys, all...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3

... this year but in your share ofthe customer’s mind and heart. Companies that make steady gains inmind share and heart share will inevitably make gains in market share and profitability.Marketing ... will.Companies must view the customer as a financial asset thatneeds to be managed and maximized like any other asset. Tom Peterssees customers as an “appreciating asset.” They are the company’smost ... in the pastwas based on style. It certainly wasn’t based on dependability,46Marketing Insights from A to Zsince most Jaguars had to be repaired frequently. An acquaintanceof mine always owned...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4

... rarelyfully penetrated. All markets consist of segments and niches. AmericanExpress recognized this and created the Corporate Card, the GoldCard, and the Platinum Card. To grow, a company can make foursegment ... Strategies71mage and Emotional Marketing76Companies are increasingly turning to image and emotional market-ing to win customer mind share and heart share. Although this hasgone on from the beginning ... company cre-ates a growing band of angry people bent on discrediting the com-pany to whoever will listen.Guarantees75(EVA), market capitalization, and cost of capital must be as familiarto...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5

John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5

... analysismanagement are being • Sales-to-expense achieved ratios• Financial analysis• Market-based scorecard analysis78Marketing Insights from A to Znnovation83Firms face a dilemma. ... between having superior profits and aver-age profits. Where is partners value? Loyal suppliers and distributorscan make a company, and disloyal ones can break a company. Where isknowledge and intellectual ... intellectual capital value? Patents, copyrights, trade-marks, and licenses can be one of the company’s major assets.No wonder there is often a huge gap between a company’s mar-ket capitalization and...
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