... 88 go -to- market, 53 54 implications of, 56 integrated channels, 56 market control, 54 55 market coverage, 54 multiple channels, 55 56 partner relationship management (PRM), 55 relationship marketing, ... it stands with respect to each marketing trend. 182 Marketing Insights from A to Z alue 183 The marketing job is to create, deliver, and capture customer value. What is value? Value primarily ... Emotional marketing, 76–77 Employee(s): brand values and, 59 compensation, 58 creativity and, 29 as customer, 57 customer satisfaction and, 59 –60 growth mentality, 73 hiring practices, 32–33, 57 58 ,...