The Lure of Global Branding
The Lure of Global Branding
... In another example, the global brand manager at Smirnoff has sign- off authority on the selection of advertising agencies and themes. While companies are spelling out the authority of the global ... credibility because of the resources and knowl- edge base that come with it. • Companies can signal the importance of the role through the title they give the manager. At IBM, global brand managers ... reflects the goal of building and protecting brand 102 Aaker and Joachimsthaler HBR033ch5 1/16/02 3:09 PM Page 102 equity. At Smirnoff, the global brand manager is given the title of president of the...
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The Role of Rainfed Agriculture in the Future of Global Food Production doc
... importance in the evolving global food system. The paper starts with a critical synthesis of the literature on the prospects for increased rainfed crop production. The review of water management, ... for the capture of runoff, and are generally small both in size and in level of investment. Water harvesting activities occur near the location where the rain falls, therefore the storing of ... particularly for the poor individuals that generally live in marginal areas. These impacts are generally greater on the poor than on other factions of the population due to the fact that they do not...
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Knowledge and Skill Chains in Engineering and Manufacturing: Information Infrastructure in the Era of Global Communications docx
... chaining of the new scenarios will meet problems of quality, of interoperability of data, and of the scaling and combination of knowledge.How to offer continuity of service, the ubiquitous reuse of ... without the help andhard work of many volunteers. First, we thank the members of the OrganizingCommittee. Further thanks go to the authors, the members of the InternationalProgram Committee and the ... Manufacturing1.INTRODUCTION The context of engineering and manufacturing has witnessed a strikingexpansion: from the product at the workshop during the workday of the craftsman, towards the portfolio of products...
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Economics and the Challenge of Global Warming pdf
... idea to rest. In the seventeenth century, Grotius, the father of the freedom -of -the- seas doctrine, asserted that the vagrant waters of the sea should necessarily be free as neither navigation ... primarily about the economics of global warming. Economics offers a powerful set of theoretical and empirical techniques for formulating appropriate responses. But the economics of global warming ... of actions to mitigate global warming are the costs averted – the monetary value of future global warming damages that are avoided by reducing greenhouse gas emis-sions now. The costs of the...
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Báo cáo khoa học: "On the Applicability of Global Index Grammars" ppt
... in T∗} The main difference between, IGs, LIGs andGIGs, corresponds to the interpretation of the derives relation relative to the behavior of the stack of indices. In IGs the stacks of indices ... and many other proposals that would beimp ossible to mention here.orems of GILs in terms of the LR-2PDA andGIGs. The family of GILs is an Abstract Fam-ily of Language. The goal of this paper ... aredistributed over the non-terminals of the right-hand side of the rule. In LIGs, indices are asso-ciated with only one non-terminal at right-handside of the rule. This produces the effect thatthere is...
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Multilateral Enviromental Agreements and the Future of Global Biodiversity pdf
... the centre of the Ramsar philosophy is the “wise use” concept. The wise use of wetlands is defi ned as the maintenance of their ecological character, achieved through the implementation of ... but the existence of an agreement to ensure the sustainability of the trade is important in order to safeguard these resources for the future. The trade in wild animals and plants often ... sharing of the benefi ts from the use of genetic resources. There are currently 191 Parties to the CBD (www.cbd.int).Convention on the International Trade of Endangered Species of Wild Flora...
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The yield gap of global grain production-A spatial analysis
... global overview of the spatialdistribution of the influence of some of these factors.AcknowledgementThis research is contributing to the Global Land Project (GLP). The authors acknowledge the ... yield gaps of global grain production. We ex-plained the spatial variation across the globe to explore the poten-tial for intensification and the nature of the constraints given the current ... scales but the influence of each of these processesdiffers between the scales. From the comparison of our global re-sults with the regional results we can conclude that these pro-cesses do not...
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Tài liệu The Global Report of the Economics of Adaptation to Climate Change Study: Consultation Draft doc
... percent of countries will incur costs of more than 92 percent of base costs of installed infrastructure in the worst 5 percent of climate outcomes. The important lesson is not the magnitude of the ... costs of adaptation 96 under the majority of climate scenarios, but rather the possible impact of the worst-case climate scenarios on a small number of countries that face extreme costs of ... adaptation equal their costs, at the margin. The study assumes that countries will adapt up to the level at which they enjoy the same level of welfare in the (future) world as they would have...
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Tài liệu Global Retail Lending in the Aftermath of the US Financial Crisis: Distinguishing between Supply and Demand Effects ppt
... 2008 and thus after the end of the sample period. While both banks recorded profits for the first half of 2008 and gave a positive outlook for the remainder of the year, they publicly acknowledged ... reported in parentheses, the number of observations is reported in brackets. The DD estimate is in bold. The acceptance rates of both types of banks before the start of the financial crisis ... interpreted as the effect of the financial crisis on the supply of loans. We observe the same level of magnitude for the DD estimates of consumer and mortgage loans. In Panel D of Table 4,...
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Tài liệu Central Bank Announcements of Asset Purchases and the Impact on Global Financial and Commodity Markets docx
... research assistance. The views expressed here are those of the authors and do not necessarily represent those of the Federal Reserve Bank of San Francisco or the Board of Governors of the Federal Reserve ... and then used purchases of different assets as an additional policy tool. Following the failure of Lehmann Brothers and the financial turmoil that ensued, the Federal Reserve announced the ... announcements, either statements by the FOMC or speeches by Chairman Bernanke, further describing aspects of the asset-purchase program. The five announcements associated with the first round of the program,...
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Từ khóa: we are seeing a global increase in the prevalence of agerelated disordersthe state of the art in interactive global illuminationthe role of physiotherapy in global health initiativesthe importance of english language to global communicationgive the importance of the english language to global communicationwhat is the role of communication in secondary education in a global societyBáo cáo thực tập tại nhà thuốc tại Thành phố Hồ Chí Minh năm 2018Báo cáo quy trình mua hàng CT CP Công Nghệ NPVNghiên cứu tổ hợp chất chỉ điểm sinh học vWF, VCAM 1, MCP 1, d dimer trong chẩn đoán và tiên lượng nhồi máu não cấpNghiên cứu tổ chức chạy tàu hàng cố định theo thời gian trên đường sắt việt namBiện pháp quản lý hoạt động dạy hát xoan trong trường trung học cơ sở huyện lâm thao, phú thọGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitGiáo án Sinh học 11 bài 13: Thực hành phát hiện diệp lục và carôtenôitPhối hợp giữa phòng văn hóa và thông tin với phòng giáo dục và đào tạo trong việc tuyên truyền, giáo dục, vận động xây dựng nông thôn mới huyện thanh thủy, tỉnh phú thọPhát hiện xâm nhập dựa trên thuật toán k meansThơ nôm tứ tuyệt trào phúng hồ xuân hươngThiết kế và chế tạo mô hình biến tần (inverter) cho máy điều hòa không khíBT Tieng anh 6 UNIT 2chuong 1 tong quan quan tri rui roGiáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtGiáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtGiáo án Sinh học 11 bài 14: Thực hành phát hiện hô hấp ở thực vậtTrách nhiệm của người sử dụng lao động đối với lao động nữ theo pháp luật lao động Việt Nam từ thực tiễn các khu công nghiệp tại thành phố Hồ Chí Minh (Luận văn thạc sĩ)BÀI HOÀN CHỈNH TỔNG QUAN VỀ MẠNG XÃ HỘIMÔN TRUYỀN THÔNG MARKETING TÍCH HỢP