... Globetrotters had to be reinvented in order to become relevant again; second, customers had to be shown that the company really cared about them; and third, an accountable organization had to be created. ... compete against first-rate teams all over the world. For example, last fall we played both Purdue and Michigan State, the NCAA champion. We beat Purdue and played Michigan State close. Games like that ... in touch with that group and say, “We’re coming to town, what can we do for you?” For example, I might donate my time and speak at a fund-raising dinner at an organization’s annual meeting. To...