... For the sake of clarity, first we recall the meaning of the term marketing and review its objectives before defining a high-technology product. We then explore the differences between the marketing ... at the beginning of the twentieth century. Indeed, in 1901 the Report of the Industrial Commission on the 1 1 Contents 1.1 What is marketing? 1.2 What is a high-tech product? 1.3 What is high-tech ... $2,000. Furthermore, as one would expect, the flood of used equipment on the market depresses sales of new equipment and drives the price down more substantially. 4 The Meaning of Marketing for High-Tech...