... some aspect of a problem to produce a different perspective and, it is hoped, new ideas. Thus, a group might reverse assumptions about a problem (Turn Around [52]) and use the reversals as stimulators. ... constant infusion of new ideas. Many product- 4 101 Activities for Teaching Creativity and Problem Solving 01 VG 3-10b 10/6/04 5:30 PM Page 4 based organizations such as 3M and Procter & Gamble ... input to solve all their problems; even traditional group idea generation has its weaknesses. Brainstorming, as practiced in many organizations, is about as effective as consulting a crystal ball....