... partnership between which two elements? A) advertising and Internet B) message and media C) image and strategy D) technology and creativity E) brand and objective Answer: B Diff: 3 Page Ref: 433 Skill: ... be set apart from similar products? A) undifferentiated brands B) specialty brands C) international brands D) mature brands E) flanker brands Answer: A Diff: 1 Page Ref: 433 Skill: Concept Objective: ... engaging, informative, and stylish B) trendy, compelling, and appealing C) meaningful, believable, and distinctive D) unique, emotional, and entertaining E) humorous, memorable, and interesting Answer:...