... death?) of males in the industry. ‘Feminisation’ of the industry means that women have numerically become the dominant force. It does not intend to specifically include women at any particular ... attempt to explain the growing drift of women (and decline of men) into public relations – a profession that is male-managed. The issue of women in public relations, or the ‘feminisation ... aims to: 1. Examine the reasons for the growth in numbers of women and numerical decline of men within public relations in Perth, Western Australia, by considering the development...