... , Customer Relationship Management , NXB McGraw Hill – 2002. 15.Su – Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang, Customer segementation and strategy development based on customer ... Customer Relationships, Elsevier 200512.Mikael Anderval & Andreas Wahlin, Master Thesis : CRM in 3G - The Customised Point of contact, 2001.13.Recardo Chalmeta , Methodology for Customer ... Applications.16.Su – Yeon Kim, Tae-Soo Jung, Eui-Ho Suh, Hyun-Seok Hwang, An LTV model and customer segementation bassed customer value : A case study on the wireless telecommunication industry, 2004, Expert...