... classification of the types of change sought in social marketing, incorporating two dimensions of time (short term and long term) and three dimensions of level in society (micro, group, macro). In this ... the marketing concept was redefined to include the marketing of ideas and the consideration of its ethical implications. The expansion of the marketing concept combined with a shift in public ... involving considerations of product planning, pricing, communication, distribution and marketing research." (p5). In practice, social marketing was being explored by a number of people...