... synergy between the sales and marketing organizations due to a variety ofreasons, including:• Success in the sales and marketing departments is measured differently• Sales and marketing have a ... process,applications, and enabling technologies for bringing sales and marketing closer together. And, we willpropose a closed-loop framework for sales and marketing to achieve a collaborative, unified and holistic ... Selection and Resource Allocation Strategy,” Journal of Marketing , 68 (October) 106-25, October 20053 MathMarketing and Marketing Profs Benchmark study, “How Measurement Can Align Marketing and Sales, ”...