... directly to your buyers.3 key play points:1. Don’t wait for big news; find reasons to send releases all the time.2. Include specific calls to action that compel customers to respond to your ... focused or customer retention focused.Jonathan says:According to a survey I conducted, one hour seems to be the sweet spot for Webinar length, with 45 – 50 minutes dedicated to the presentation ... them.Here’s what you said…In 2010, we launched The Content Marketing Playbook: 42 Ways to Connect to Customers to considerable (and gratifying) fanfare, gener-ating over 10,000 downloads and...