... Lecture Agenda Don’t Forget Name Tags Chapter 19 Break Time to work in Groups © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin CHAPTER 19 ADVERTISING, SALES PROMOTION, AND PUBLIC ... THE ADVERTISING PROGRAM Scheduling the Advertising © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Concept Check You see the same ad in Time and Fortune magazines and on billboards and ... Selection Criteria Scheduling the Advertising © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin FIGURE 19- 4 Advantages and disadvantages of major advertising media © 2003 McGraw-Hill Companies,...