... Limitations Conclusions 71 74 76 77 77 85 88 91 92 93 94 95 97 97 10 2 10 4 10 5 10 5 10 7 11 1 11 2 11 5 12 2 12 4 12 7 13 2 13 2 13 3 13 6 13 9 14 0 14 3 14 4 14 4 14 5 14 9 15 0 A Commentary on Business Marketing: A Twenty-Year ... Journal of Business- toBusiness Marketing. ” Includes bibliographical references and index ISBN 0-7890-2 311 -3 (case : alk paper) — ISBN 0-7890-2 312 -1 (soft : alk paper) Industrial marketing Research Marketing ... graduate course in business- to -business Christian Homburg, PhD marketing. ” Professor of Marketing Phylis Mansfield, PhD Assistant Professor of Marketing, Penn State, Erie and Chair of Marketing Department,...