... Seven Steps to a Successful Business Plan This Page Intentionally Left Blank Seven Steps to a Successful Business Plan Al Coke American Management Association New York • Atlanta • Brussels ... Plan and the Operational Plan 213 Analysis of Company Performance 214 Analysis of Competition 215 Analysis of Market and Market Share 216 Analysis of Mission 217 Analysis of Resources 218 Analysis ... professional associations, and other organizations For details, contact Special Sales Department, AMACOM, a division of American Management Association, 16 01 Broadway, New York, NY 10 019 Tel.: 212 -903-8 316 ...