... Marketing Management Marketing Management A Decision- making Approach Pingali Venugopal Copyright © Pingali Venugopal, 2010 All rights reserved No part of this book may be reproduced ... Qudsiya Ahmed, Swati Sengupta, and others at SAGE Publications who made this possible I also thank Sanjay Saha and Anjelina who helped me in the preparation of the manuscript I am grateful to my father ... Car as a ‘mode of transportation’ can satisfy a ‘convenience (individual) need’ for transportation or a ‘social need’, as car forms an integral part of one’s personality and plays a significant...