Factors influencing brand loyalty in pharmaceutical industry evidence from vietnam

FACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS EVIDENCE FROM VIETNAM

... UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of Business Nguyen Thi Kim Quyen FACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE FROM VIETNAM ID: 60340102 ... relationship between customer loyalty and its affecting factors in Vietnamese Internet service market Four factors are assumed to have positive effect on loyalty of Internet customers Data are collected ... questions as follow: - What are the factors that influence customer loyalty in Internet services in Vietnam? - How these factors influence on loyalty of Internet customers? 1.5 The research model...

Factors affecting the utilization of the internet by internationalizing firms in transition markets evidence from vietnam

... ease of use of the internet by participating in training programmes that can enhance their understanding of the usefulness and ease of use of the internet in internationalization, as well as the ... ease of use of the internet) provides evidence for the role of these two organizational factors in the utilization of the internet The process of adoption and utilization can be regarded as an innovation-infusion ... usefulness of the internet By using the internet we can obtain information about foreign markets more easily By using the internet we can obtain information about foreign markets more quickly Loading t-value...

DETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDUSTRY

... customer – based brand equity For sustaining and increasing the loyalty of the current customers, beer industry should know where they are standing in the heart of the customer by measuring the relations ... research on the basis of the theory of brand loyalty through understanding the meaning of the factors that affect consumer loyalty to the brand Thereby, the results also provide for investor how ... perceptions of brand associations will “stored” in his mind In addition, building and sustaining a positive brand image is one of the first steps in maintaining customer brand loyalty, according to...

factors affecting customer loyalty in mobile communication services in hanoi, vietnam

... analyze factors affecting customer loyalty in the mobile communications market in Hanoi, dissertation uses the experimental model of customer loyalty in the mobile communications market in Ho Chi Minh ... effectiveness of the factors affecting the customers loyalty in the mobile information services in the long term To accurately evaluate the factors that affect customer loyalty on mobile communication ... following: - Identify factors and quantify by scales to analyze factors affecting to customer loyalty on mobile communication market in Hanoi - Research and analyze the factors affecting customer loyalty...

FACTORS AFFECTING EMPLOYEES’ MOTIVATION IN HOTEL INDUSTRY IN HO CHI MINH CITY

... factors affecting to employees’ motivation in hotel industry in Ho Chi Minh city? ” and determined level of affecting of each factor on motivation The result is there were four factors affecting to employees’ ... promotion are four factors which affecting to hotel employee’s motivation in Ho Chi Minh city context Keywords: employee motivation, hotel industry, recognition, Ho Chi Minh city Contents ACKNOWLEDGE ... system of working motivation level in hotel industry In reality, this research will help Managers who working in hotel industry in decision making in human resource management, creating appropriate...

Luận Án TS y học: Factors influencing patient satisfaction in a free health care system in the national referral hospital (NRH), Thimphu, Bhutan

... Thesis Title : Factors Influencing Patient Satisfaction in a Free Health Care System in The National Referral Hospital (NRH), Thimphu, Bhutan By : Tapas Gurung Program : Health Systems ... : MAJOR HEALTH SYSTEMS DEVELOPMENT KEY WORDS : INPATIENT SATISFACTION / DOMAINS OF CARE / ALL WARDS / THE NRH TAPAS GURUNG: FACTORS INFLUENCING PATIENT SATISFACTION IN A FREE HEALTH CARE SYSTEM ... the Research The main purpose of the study was to assess level of dissatisfaction among inpatients of NRH and to ascertain the main factors for satisfaction/ dissatisfaction in a free health care...

Examining the factors influencing WH movement in singapore english a discourse perspective

... sai jiak? (What things cannot eat?) What things cannot be eaten? Yi buay sai jiak (Ants cannot eat.) Ants cannot be eaten Mandarin (Interrogative): Ji shi kai shi? (What time start?) Mandarin ... important factors in the linguistic ecology of Singapore: the “population change in historical context”, the local languages of the main segments of the population” and the “lingua francas of Singapore s ... such as Singapore Colloquial English (SCE) and Singapore English (SgE) Contrary to the academic perspective of the English language used in Singapore as a variety of English, the government had insisted...

Determining factors affect customer loyalty in business to business context of vietnamese information technology companies in ho chi minh

... DETERMINING FACTORS AFFECT CUSTOMER LOYALTY IN BUSINESS- TO -BUSINESS CONTEXT OF VIETNAMESE INFORMATION TECHNOLOGY COMPANIES IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of ... 1: INTRODUCTION The first aim of this dissertation is to determine factors affect customer loyalty towards information technology (IT) business- to -business (B2B) context in Ho Chi Minh City In ... Which factors affect customer loyalty in business- to -business context of Vietnamese Information Technology Companies in Ho Chi Minh City? 1.4 Research objectives: This research is aimed to: - To...

Factors influencing customer loyalty of vietjet air join stock company

... measure of airlines in the eyes of customers - Based on the study of customer loyalty with the services of Vietjet Air Joint Stock Company in recent years, the author will propose a number of measures ... Research topic: "FACTORS INFLUENCING CUSTOMER LOYALTY OF VIETJET AIR JOIN STOCK COMPANY " was conducted from Oct 2015 to Dec 2015 Research objective:  Determine the wishes of customers for airline  ... buy Vietjet Air ticket  Vietjet Air s ticket is flexible for changing date, route of flight, or name of passenger Page | 29  Online check-in system of Vietjet Air is popularity  Vietjet Air...

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Factors affecting employees loyalty in businesses in ho chi minh city

... the loyalty of employees in businesses That's why I chose the topic Factors affecting employees loyalty in companies in Ho Chi Minh City The paper purpose is to identify the most important factors ... objectives: (1) Find out the factors affecting employees loyalty in businesses in HCM city (2) Provide some recommendations to improve the employees loyalty in businesses in HCM city 1.3 Research questions: ... following questions: (1) What are the factors affecting the loyalty of employees in businesses in HCM city? (2) What recommendations should be done to improve the loyalty of employees in businesses...

A study on factors affecting customer loyalty in retail banking in vietnam commercial joint stock banks

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Factors affecting customer loyalty in mobile communication service in hanoi, vietnam

... retain existing customers by heightening customer loyalty and customer value 2.2 Hanoi mobile communication services In 2012, there were six providers about mobile communication service in Hanoi ... -Convenience in procedures -Customer services Customer loyalty Switching costs - Loss cost Recommendation s to improve customer loyalty in mobile communication service market in Hanoi area - Adapting ... impacting satisfaction and switching barrier to customer loyalty the mobile communication service in Korea Customer loyalty Satisfaction Add – value service Call quality Switching barrier Customer...

Vietnamese consumers’ brand loyalty in fast moving consumer goods

... Concept In this section, the author mentions some of concepts of fast moving consumer goods 2.1.2 Classifying FMCG The author introduces some of classifications of fast moving consumer goods 10 ... that consumers can not only be loyal to a brand but also with a set of brands in a product category This is consistent with the fast moving consumer goods category, when the involvement of consumers ... Attitudinal loyalty Vietnamese consumer s attitudinal loyalty with brand of bottled water products is quite high In addition, the data element in terms of overall look has high similarity Complaining...

Báo cáo Y học: Identiﬁcation of mammalian-type transglutaminase in Physarum polycephalum Evidence from the cDNA sequence and involvement of GTP in the regulation of transamidating activity potx

... might be similar to that by which they inhibit the enzymatic activity of TGase Hydrolysing activity of GTP was also found in the purified PpTGase protein as in the case of TGase Mammalian TGase ... Next, GTP- hydrolysing activity of the purified PpTGase was investigated Mammalian TGase has both transamidating and GTP- hydrolysing activities, whereas TGase has no GTPase activity These proteins ... the TGase activity is regulated by the presence of GTP and Ca2+ Additionally, in order to confirm the specificity of the inhibition, other purine nucleotides (GTP, GDP, GMP, and ATP) were examined...

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