... investment (ROI) of 130/1,000 ϭ 13 or 14 In practice, investment would be measured as the average of beginning- and end -of- year assets See Chapter 29 321 Brealey−Meyers: Principles of Corporate Finance, ... ϩ.093 ϩ .126 † Rate of return, percent 12 11 10 Economic rate of return Book rate of return 10 15 20 25 Rate of growth, percent Brealey−Meyers: Principles of Corporate Finance, Seventh Edition ... Visit us at www.mhhe.com/bm7e Brealey−Meyers: Principles of Corporate Finance, Seventh Edition Brealey−Meyers: Principles of Corporate Finance, Seventh Edition PART THREE RELATED WEBSITES III Practical...