... HBR FROM THE HARVARD BUSINESS REVIEW OnPoint A R T I C L E Why some of the best companies languish when markets change? Because they insist on Why Good Companies Go Bad by Donald N Sull ... companies are victims of their own success: they’ve been so successful, they assume they’ve found the winning formulas But these T H E I D E A AT Why Good Companies Go Bad same formulas become ... but many don’t Why good companies go bad? It’s often assumed that the problem is paralysis Confronted with a disruption in business conditions, companies freeze; they’re caught like the O Donald...