... marketing chain B the production cycle C the supply chain D logistics E marketing 72 Free Test Bank for Marketing 1st Edition by Hunt Multiple Choice Questions - Page The name, term, symbol, design, ... value D forecasting value E marketing value In marketing, an exchange refers to A the money paid by a consumer for a product or service B replacing a non-effective form of advertising for a more ... the evolution of marketing? A sales orientation, production orientation, marketing concept, relationship marketing B production orientation, marketing concept, relationship marketing, sales orientation...