... Phase 1: Research and Plan Content strategy is a combination of inspiration, creativity, and owning a conversation.” - Jason Miller, Senior Manager of Content Marketing, LinkedIn Phase 1: ... Research and Plan When researching new content, ask: ● What big conversations are my prospects and customers a part of? ● How competitive are those conversations? ● Can I disrupt that space and/or ... dominate it? -Jason Miller Phase 1: Research and Plan “Where your passions and content marketing goals meet? That’s the gateway to your best content marketing idea ever.” -Jason Miller Phase 1:...