... structure For marketers, is the most important marketing phenomenon of this decade A) consumer- generated content B) culture jamming C) transformative consumer research D) economics of information ... B) role marketing C) consumer behavior D) marketing research A basic biological motive is called a A) want B) desire C) need D) response Another term for the dominant consumer research paradigm ... perspective, advertising is an important source of consumer information A) consumerist B) database marketing C) business ethics D) economics of information Which of the following is the government...