Marketing management topic 7 managing mass communications

Marketing management Chapter 7 pps

Marketing management Chapter 7 pps
... Ellison," Fortune, July 7, 2003, pp 71 -74 Jennifer Gilbert, "Small but Mighty," Sales& Marketing Management (January 2004): 30-35 James C Anderson and James A Narus, Business Market Management: Understanding, ... of Marketing (April 1989): 66 -79 ; Peter Doyle, Arch G Woodside, and Paul Mitchell, "Organizational Buying in New Task and Rebuy Situations," Industrial Marketing Management (February 1 979 ): 7- 11 ... Buyer-Seller Relationships," Journal of Marketings (April 19 97) : 35-51 39 John FI Sheridan, "An Alliance Built on Trust," Industry Week, March 17, 19 97, pp 66 -70 40 William W Keep, Stanley C I lollander,...
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Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations potx

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations potx
... should sales promotion decisions be made? • What are the guidelines for effective brandbuilding events and experiences? • How can companies exploit the potential of public relations and publicity? ... Prentice Hall Developing the Advertising Campaign • Message generation and evaluation • Creative development and execution • Legal and social issues Copyright © 2009 Pearson Education, Inc Publishing ... of the copy support or explain the headline and illustration? • Is the ad easy to read and follow? • Is the product easily identified? • Is the brand or sponsor clearly identified? Copyright...
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Enterprise Marketing Management The New Science of Marketing phần 7 ppsx

Enterprise Marketing Management The New Science of Marketing phần 7 ppsx
... digital forms of all of the other media It’s relegated to little more than the library of the other media That’s like buying a brand -new Porsche and using only the CD player There’s a lot of potential ... in the enterprise must understand their role as a marketer, and marketing must understand 156 ENTERPRISE MARKETING MANAGEMENT every facet of the enterprise Your business model must have the marketing ... doing when they interact with new media ConTop Page Hits 500 400 Visits 300 200 100 6/12 6/19 6/26 7/ 03 7/ 10 7/ 17 7/24 7/ 31 8/ 07 8/14 8/21 8/28 Employment/ Company/ Home.htm FIGURE 7. 1 The Meaninglessness...
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Nhập Môn Marketing Management

Nhập Môn Marketing Management
... tháng 11/2004 Marketing Địa phương Quản lý Marketing kỷ 21 Chương 1: Nhập môn quản lý Marketing hoạt động có tác động thực Tất nhiên vài tổ chức, số nhiệm vụ marketing thực bên phận marketing Nhiệm ... tháng 11/2004 Marketing Địa phương Quản lý Marketing kỷ 21 Chương 1: Nhập môn quản lý Marketing Để xem xét sâu chủ đề Quản lý Marketing Thế kỷ 21, phần trình bày chia làm phần: I Marketing Doanh ... Kinh tế Fulbright Hà Nội, tháng 11/2004 Marketing Địa phương Quản lý Marketing kỷ 21 Chương 1: Nhập môn quản lý Marketing GIỚI THIỆU Chương trình bày lý cần marketing cách chịu khó kết nối thành...
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Bài giảng Marketing căn bản (7)

Bài giảng Marketing căn bản (7)
... NHỮNG NHÂN TỐ ẢNH HƯỞNG ĐẾN VIỆC ĐỊNH GIÁ Nhân tố bên  Mục tiêu marketing  Chiến lược marketing  Vòng đời sản phẩm  Chi phí 9/3/2003 Các đònh giá Khoa Thương Mại – Du Lòch ... Administration cost Chi phí quảng cáo truyền thông Advertising and Media Khuyến Promotions Nghiên cứu marketing Marketing research Lợi nhuận trước thuế EBIT (earning before tax) Thuế Tax Khoa Thương Mại ... hoàn trả vốn đầu tư  Mục tiêu dẫn đầu chất lượng 9/3/2003 Khoa Thương Mại – Du Lòch Chiến lược marketing Cạnh tranh dựa giá P1 P2 Đường cầu P2 P1 Sản phẩm di biệt Sản phẩm không di biệt Q1 Q2...
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Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons

Enterprise Marketing Management - The New Science of Marketing - John Wiley & Sons
... Enterprise Marketing Management Enterprise Marketing Management The New Science of Marketing Dave Sutton and Tom Klein John Wiley & Sons, Inc Copyright © 2003 by ... interacts on the brand’s behalf with any customer From the smallest local business to sprawling global enterprises, it’s the end of the art of marketing and the beginning of the new science of marketing ... investments in ENTERPRISE MARKETING MANAGEMENT what are often creative exercises It’s this discipline that is at the heart of enterprise marketing management (EMM) and the new science of marketing...
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Unit 7 :The mass media

Unit 7 :The mass media
... VTV3 at 7: 30? Which channel will you watch if you like folk songs ? What is the last programme on VTV3 ? ANSWER: There are five films are on At 9:00 a.m, 12:00 at noon, 7: 00 p.m on VTV1 and 7: 00 ... listening 15:15 Wildlife World 05:35 Morning Exercise 17: 00 Around the World 06:30 Population and Development 18:30 Science Documentary 07: 20 Cartoon: The Adventure of Donald Duck 8:00 T.V Series: ... 21:00 Folk songs 23:00 News Headlines 23:30 Weather Forecast 20:00 Learning English through Songs 07: 30 Quiz Show 09: 15 Drama: Stolen heart 10: 00 Music for Children 11: 30 Portrait of Life 12:...
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Unit 7: The mass media

Unit 7: The mass media
... like best and why? -> The news because I want to know about events happening in the country and the world over What program you dislike watching and why not? -> The 17.12.2004 theatre because it ... your partners the program on each channel Eg: We can see the film “Life is Beautiful” on VTV1 at 1pm the comedy “Family Secrets” VTV1 3pm 17.12.2004 17 After you read: Talk about the TV program ... song (n): dân ca 17.12.2004 12 Task 1: Match the word in A with its appropriate definition in B A Cartoon Drama Comedy Documentary a B A play for the theatre, television or radio A film or a television...
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Unit 7- The mass media (Speaking)

Unit 7- The mass media (Speaking)
... receive them through our eyes A: What are the different types of the mass media? B: The different types of the mass media are TV, internet, A: What features they have in common? B: They provide ... visually (through eyes) Get information aurally (through ears) and visually (through eyes) The mass media Provide/ Deliver information and entertainment - Provide information and entertainment ... The Mass media Radio Newspapers Television Internet Aurally /':rli/ (adv): thính giác ( through ears)...
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