... Define strategic competitiveness, strategy, competitive advantage, above-average returns, and the strategic management process ● Describe the competitive landscape and explain how globalization and ... PART I: STRATEGIC 8& ACTIONSPART II: STRATEGIC • Chapters STRATEGY FORMULATION PART III: STRATEGIC ACTIONS10, 11 , 12 STRATEGY IMPLEMENTATION 13 & ©2 013 Cengage Learning All Rights Reserved May not ... use THE STRATEGIC MANAGEMENT PROCESS Rational: the approach firms use to achieve strategic competitiveness and earn above-average returns FORMULATION and IMPLEMENTATION: the two types of strategic...