ST2 MAR consumer behavior (4 slides)

Remedying Hyperopia: The Effects of Self- Control Regret on Consumer Behavior pptx

Remedying Hyperopia: The Effects of Self- Control Regret on Consumer Behavior pptx
... inactions CONSEQUENCES OF SELF -CONTROL REGRET FOR CONSUMER CHOICE An intriguing question that has important implications for both consumers and marketers is whether the anticipation of self -control regret ... empirical research on self -control regret, a basic assumption underlying extant theories of self -control is that the anticipated regret of future lapses of control motivates the use of various precommitment ... Building on the concept of hyperopia, the current research challenges the traditional model of self -control Long-term regret is shown to relax self -control and to motivate consumers to spend more money...
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Effective Advertising Consumer Behavior: How to Create an Ad that makes Consumers want to Buy docx

Effective Advertising Consumer Behavior: How to Create an Ad that makes Consumers want to Buy docx
... will lead a company to have a differential advantage over competitors.[11] One method that can be used to quantify the importance of customer wants and needs to construct an effective advertisement ... value to customers Only by understanding consumers needs and wants, and how they are changing, can marketers craft an advertisement that maximizes effectiveness of delivering value to customers.[10] ... advertise, but to design an advertisement to be effective and reach and influence consumers The Perfect Advertisement Design For an advertisement to receive full attention from consumers, the advertisement...
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