... DATA MINING IN BANKING AND FINANCE: A NOTE FOR BANKERS Rajanish Dass Indian Institute of Management Ahmedabad rajanish@iimahd.ernet .in As knowledge is becoming more and more synonymous to wealth ... in actually better segmenting, targeting, acquiring, retaining and maintaining a profitable customer base Business Intelligence and data mining techniques can also help them in identifying various ... banking and finance by finding patterns, causalities, and correlations in business information and market prices that are not immediately apparent to managers because the volume data is too large...