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Are the Strategic Stars Aligned for Your Corporate Brand

Are the Strategic Stars Aligned for Your Corporate Brand
... out the corporate brand A few product brand managers resisted the corporate brand and had to be let go The company itself had to reorganize But the transformation at Lego was well worth the effort ... corporate brands can have market values that are more than twice their book values (For more on the business case supporting corporate brands, see “What a Corporate Brand Can Do for You” at the end ... stakeholders—customers, shareholders, the media, the general public, and so on The Corporate Branding Tool Kit To effectively build a corporate brand, executives need to identify where their strategic stars fall...
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The Six Driving Forces That Affect Your Business Plan _ And How to Focus on the Best One for Your Company’s Needs

The Six Driving Forces That Affect Your Business Plan _ And How to Focus on the Best One for Your Company’s Needs
... Consumers are getting the hang of this get -the- mostfor -your- money method of evaluating their purchases The Six Driving Forces That Affect Your Business Plan HOW 169 TO FIND A SINGLE FOCUS TO ... during the Dark Ages The Six Driving Forces That Affect Your Business Plan 167 THE PAYOFF-DRIVEN ORGANIZATION: CATERING TO STATUS A payoff-driven organization is one that understands the basic ... principal focus and relegate the other five to secondary drivers Put the single focus in your strategic plan and save the other five for your operational plan They are important but not the central force...
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Tài liệu Customize Photoshop for Your Projects- P1 doc

Tài liệu Customize Photoshop for Your Projects- P1 doc
... Chapter 1: Customize Photoshop for Your Projects Set up and save your own CUSTOMIZED WORKSPACE The workspace in Photoshop refers to the layout of the different panels and tools on your screen Photoshop ... window views Chapter 1: Customize Photoshop for Your Projects 13 CUSTOMIZE YOUR VIEW of Bridge Bridge, which ships with Photoshop CS5, acts as a power browser and central hub for all the Creative ... Esc to return to the Photoshop window Chapter 1: Customize Photoshop for Your Projects 17 ADD A KEYBOARD SHORTCUT for a favorite filter Photoshop includes keyboard shortcuts for the tools that...
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Tài liệu Customize Photoshop for Your Projects- P2 pptx

Tài liệu Customize Photoshop for Your Projects- P2 pptx
... print You can use this technique to enlarge your canvas visually or use precise dimensions for your final image By specifying the width and height for your finished design in the boxes in the Options ... photograph for your design, but the photo was shot at a crooked angle You can easily fix that photograph in Photoshop without doing any math to adjust the angle of the horizon line Photoshop includes ... around the borders In Photoshop, you can also use the Crop tool to expand your canvas, give your photo or image a wider border, or quickly create a new colored background for a photo Expanding...
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10 steps in developing a strategic social media plan for your business

10 steps in developing a strategic social media plan for your business
... engagement increase is $1250 less the cost of that tactic T hanks f or reading our 10 steps in developing a strategic social media plan f or business How would you go about developing a social media ... need to develop a social media strategy that will generate meaningf ul and real returns f or the business T he 10 steps in developing a strategic social media are: Align with the business Discover ... success of social media at solving that problem Choose a metric that’s indicative of that goal’s progress and is easy to measure Social media evolves rapidly so your tactics may have to change later...
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8 tips to increase edgerank and exposure for your facebook page

8 tips to increase edgerank and exposure for your facebook page
... comments and shares, which def initely will increase EdgeRank Time Your Posts Well T he timing of Facebook updates is important when considering EdgeRank Your post will rank more highly if your post ... use of Facebook s scheduling tools and set your best post f or the day to run at about 7pm in the time zone where you have the most f ans Due to limited competition f rom other pages and users ... want to add captions, you can create f un images using Memegenerator, ROLFBOT or Someecards Try it f or yourself ! Be More Interesting T here are numerous ways to involve your audience in your page...
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Tài liệu BICSI News - Determine the right media for your networks doc

Tài liệu BICSI News - Determine the right media for your networks doc
... not pervasive in the U.S or other regions of the world, especially in the U.S where unshielded twisted pair (UTP) has been the dominant choice for copper media According to the Building Services ... accessibility to the network Largely, these wireless networks are an overlay to the existing wired network Although security was once a concern on these networks, encryption and authentication has ... your decisions based on the strengths and weaknesses of available media for the project n John Schmidt John Schmidt is senior product manager, structured cabling, for ADC in Minneapolis, MN For...
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Tài liệu Customize Photoshop for Your Projects- P3 doc

Tài liệu Customize Photoshop for Your Projects- P3 doc
... color-correcting the image, you can sharpen a copy of the image for your intended type of output, that is, for viewing on a monitor or for printing You can increase the sharpness on edges in an image ... a manufacturer’s proprietary camera RAW format, such as NEF or CR2 The DNG file format, an open format created by Adobe, is also a RAW file The RAW file format is the most direct representation ... Special Effects Since Photoshop s inception, photographers and graphic designers alike have been using the application for digital imaging and photo manipulation Photoshop can transform an average...
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Tài liệu Customize Photoshop for Your Projects- P4 docx

Tài liệu Customize Photoshop for Your Projects- P4 docx
... and light areas for the contours of the the displacement map displacement map Flatten before saving it as a the image before saving it Photoshop (.psd) file as the displacement Photoshop file ... aspect ratio For example, you can expand the sky in a photograph to extend upward for a magazine cover layout to allow room for the title text, without distorting the items or people in the foreground ... image If you upload your proofs to a Web site for client approval, or if you sell your digital artwork online, you want people to see the images but not to use the files without your permission You...
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Tài liệu Customize Photoshop for Your Projects- P5 pptx

Tài liệu Customize Photoshop for Your Projects- P5 pptx
... within Photoshop You can create a large-sized custom signature brush and save it in your Brush picker You can then quickly apply your signature digitally to all your art projects When you sign your ... Chapter 10: Give Your Images a Professional Presentation 229 Create your own CUSTOM EDGE You can let a Photoshop filter draw an artistic edge for you as in task #97, or you can create your own custom ... pick any hard-edged brush for your signature The numbers here are just guidelines ! Click in the white image and click 192 and drag with the brush to sign your name Your signature appears on...
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Tài liệu Customize Photoshop for Your Projects- P6 pptx

Tài liệu Customize Photoshop for Your Projects- P6 pptx
... In the Site Info section, click in each text field and type all the information for your gallery 240 Type your name Type your e-mail address ! Click Refresh Preview Bridge builds the Web gallery ... Preview in Browser to see how your Web gallery will appear in your default Web browser ^ Upload Your Web Gallery to an FTP Site & Type your gallery name * Type your FTP server address, & username, ... filenames as image titles You can select your own set of colors to use on the Web gallery to customize your site’s appearance even more You can preview your Web gallery inside Bridge as you create...
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Tài liệu Customize Photoshop for Your Projects- P7 pptx

Tài liệu Customize Photoshop for Your Projects- P7 pptx
... one edge of your image for a unique look Chapter 11: Plug In to Photoshop CS5 253 Colorize a black-and-white photo with AKVIS COLORIAGE You can add color to a grayscale photo in Photoshop using ... grayscale values Your image must be in RGB mode for the Coloriage filters to be applied Click Image in the menu, and then click Mode and RGB before selecting AKVIS Coloriage from the Photoshop filters ... Coloriage, AKVIS makes a number of other plug-ins for Photoshop to restore, retouch, and enhance your photographs AKVIS art-styled plug-ins are the best for creating natural-looking art from photos...
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The 10 Steps In Developing A Strategic Social Media Plan For Your Business

The 10 Steps In Developing A Strategic Social Media Plan For Your Business
... So the ROI of engagement increase is $1250 less the cost of that tactic Thanks for reading our 10 steps in developing a strategic social media plan for business How would you go about developing ... meaningf ul and real returns f or the business T he 10 steps in developing a strategic social media are: Align with the business Discover opportunities Def ine goals Identif y KPIs Assign values ... social media goals to target: Work out the suitability of social media to solve the particular challenge Ref er back to the needs of the overall business Investigate the cost of not solving the...
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