70912 may i have

May i have your attention please phần 1 pdf

May i have your attention please phần 1 pdf
... More Praise for May I Have Your Attention, Please? “Give Chris Hilicki your attention and she’ll give you something priceless: the ability to discover and live your true story She ... —Kevin E Dunn, Former USA Division President, McDonald’s Corporation May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc ... Hilicki, Chris May I have your attention, please? : build a better business by telling your true story / Chris Hilicki p cm ISBN 0-4 71- 67889-9 (cloth) Success in business Self-actualization (Psychology)...
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May i have your attention please phần 2 doc

May i have your attention please phần 2 doc
... one interviewee has replied, I don’t care how I m remembered.” They have spent a lifetime building 28 MAY I HAVE YOUR ATTENTION, PLEASE? an image that is their personal brand, and they intend ... make their decisions based on long-ingrained habits or price My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance for symbolism over ... if you forget sometimes —Agent J (played by Will Smith), Men In Black II Brand-Building Belief I The only thing that can’t be copied is the true experiences that only I have had I will identify...
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May i have your attention please phần 3 doc

May i have your attention please phần 3 doc
... In 19 93 I discovered I had cancer Imagine my life being chiseled away, shaping or misshaping my self-image Chip, chip, chip That doesn’t make me special Everybody lives with significant trials ... already have a personality! Building your brand image is at best a process of sending and receiving conscious sense impressions by stimulating hearing, vision, or touch These sensations are the vehicles ... doesn’t build its brand with nutritional information It connects to its fans via an emotional experience that is memorable and gets action This is a different approach to building an image Rather...
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May i have your attention please phần 4 pps

May i have your attention please phần 4 pps
... What is your ratio of giving attention and getting attention? How are giving attention and getting attention related? The first step in building your brand is to the work of selfexamination There ... stories have to with you? Think about them in the context of your work How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... longing to give more Giving more would result in 80 MAY I HAVE YOUR ATTENTION, PLEASE? being appreciated more, if not by others than by myself for doing the right thing So there it is: a circle...
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May i have your attention please phần 5 ppsx

May i have your attention please phần 5 ppsx
... The point is that educational material is on a different playing field than coloring and activity books It can have a greater impact on 88 MAY I HAVE YOUR ATTENTION, PLEASE? children’s lives, for ... things to life.” 94 MAY I HAVE YOUR ATTENTION, PLEASE? In every case, the positive images generate positive emotions and brand us up to take positive action Branding-up is all about your personal ... that there is no mistaking his sexual innuendo It is his signature line Before he even utters the words to someone new in his sight, the audience smiles in anticipation His brand promises amusement...
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May i have your attention please phần 6 ppt

May i have your attention please phần 6 ppt
... everywhere Don’t hide your brand Humility and visibility can coexist Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... living, breathing thing It is more than just visual, or rational—it is emotional and behavioral in practice Evangelists of your brand, both within your organization and outside, truly live the brand ... 108 MAY I HAVE YOUR ATTENTION, PLEASE? come out in dreams, in Freudian slips, in joke telling, or in rambling confessions to strangers on airplanes In business, secrets can be...
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May i have your attention please phần 7 ppsx

May i have your attention please phần 7 ppsx
... outgrowth of my creative abilities in the publishing industry When I was a little girl, my favorite sitcom was Bewitched I still look for it on TV Land I imagined the advertising job that Darren ... opportunity to set the right mood for business with the music you play in the car? How are you making yourself heard? Advertising versus Publicity Advertising is different than publicity and visibility ... analytical skills are uniquely superior in a creative children’s book business because I imagine all the creative possibilities and also analyze all the business probabilities How many of you believe...
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May i have your attention please phần 8 doc

May i have your attention please phần 8 doc
... entrepreneurial company is characterized by energy, individuality, and a never-give-up attitude Such a company emphasizes the 1 68 MAY I HAVE YOUR ATTENTION, PLEASE? vision of its founder Usually privately ... background, and I build analytically and with organization I must be able to accurately and systematically trace my results back to their definitive origination I felt like I lived my early life in a world ... and divorce happen, yet 166 MAY I HAVE YOUR ATTENTION, PLEASE? they live in denial of what that means for their lives and how it should shape their identities They tell a story of shallow indifference...
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May i have your attention please phần 9 pps

May i have your attention please phần 9 pps
... doctor, X 19. ” Then a robot voice proceeds to misdiagnose the patient with appendicitis and try to anesthetize him although 186 MAY I HAVE YOUR ATTENTION, PLEASE? he has come in for cold medication ... Obviously Victor Moseley knew that his company could quickly ride the coattails of the big chain’s efforts in 194 MAY I HAVE YOUR ATTENTION, PLEASE? advertising and successful marketing With this name ... implied, or suggested, be meticulous Be precise 202 MAY I HAVE YOUR ATTENTION, PLEASE? Integrity has as much to with intellectual information as it does with an emotional dialogue Some companies...
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May i have your attention please phần 10 doc

May i have your attention please phần 10 doc
... already exists inside of me and my business I will discover it, define it, and share it for the kind of success I need and want 210 MAY I HAVE YOUR ATTENTION, PLEASE? The Final Big 10 Brand Builders ... Humility, 15–19, 176 Humor, 53–54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173–174 Imitation brands, 60–61, 149, 177 Informational ... 208 MAY I HAVE YOUR ATTENTION, PLEASE? Hope It is hope that propels us It is hope that compels us to keep digging When you keep digging you will ultimately discover what is true And the best thing...
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May I Have Your Attention, Please phần 1 ppt

May I Have Your Attention, Please phần 1 ppt
... More Praise for May I Have Your Attention, Please? “Give Chris Hilicki your attention and she’ll give you something priceless: the ability to discover and live your true story She ... —Kevin E Dunn, Former USA Division President, McDonald’s Corporation May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc ... Hilicki, Chris May I have your attention, please? : build a better business by telling your true story / Chris Hilicki p cm ISBN 0-4 71- 67889-9 (cloth) Success in business Self-actualization (Psychology)...
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  • 36
  • 0

May I Have Your Attention, Please phần 2 doc

May I Have Your Attention, Please phần 2 doc
... one interviewee has replied, I don’t care how I m remembered.” They have spent a lifetime building 28 MAY I HAVE YOUR ATTENTION, PLEASE? an image that is their personal brand, and they intend ... make their decisions based on long-ingrained habits or price My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance for symbolism over ... instilled in me an appreciation for self-sufficiency, and I m wrongly irritated with those I think have it too easy I eventually graduated with a major in chemistry and a minor in speech And I...
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May I Have Your Attention, Please phần 3 pps

May I Have Your Attention, Please phần 3 pps
... In 19 93 I discovered I had cancer Imagine my life being chiseled away, shaping or misshaping my self-image Chip, chip, chip That doesn’t make me special Everybody lives with significant trials ... already have a personality! Building your brand image is at best a process of sending and receiving conscious sense impressions by stimulating hearing, vision, or touch These sensations are the vehicles ... doesn’t build its brand with nutritional information It connects to its fans via an emotional experience that is memorable and gets action This is a different approach to building an image Rather...
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May I Have Your Attention, Please phần 4 pot

May I Have Your Attention, Please phần 4 pot
... stories have to with you? Think about them in the context of your work How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... new publishing division Before going through the brand-building steps outlined later in this book, they brainstormed over 50 possible names for the new division The criteria for considering any ... Cosby or Katie Couric Your personal brand identity can create meaning for your professional identity and your entire corporate organization Maybe you don’t have millions of dollars Maybe you are...
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May I Have Your Attention, Please phần 5 doc

May I Have Your Attention, Please phần 5 doc
... have isn’t with your family or friends or even your customers—it is with yourself If you treat yourself well, I promise you, so will everyone else If your business relationships aren’t bringing ... The point is that educational material is on a different playing field than coloring and activity books It can have a greater impact on 88 MAY I HAVE YOUR ATTENTION, PLEASE? children’s lives, for ... things to life.” 94 MAY I HAVE YOUR ATTENTION, PLEASE? In every case, the positive images generate positive emotions and brand us up to take positive action Branding-up is all about your personal...
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