... of all kinds are adapting, and they’re learning how to create great content A 2010 study conducted by the Business Marketing Association and American Business Media, in conjunction with MarketingProfs ... recall, and spread, stories And what’s entertainment—be it a story, a game, a movie, or an episode of a recurring drama—if not content? As digital marketing became mainstream, so did marketing ... of Content Channels.” “Nine out of ten businesses— across all industries and companies large and small—are incorporating content into the marketing mix.” Content marketing is also coming to the...