... not easy to create and maintain a strong brand To understand more how a company builds and manages its brand to get the full benefit from that, a study into the case of LiOA brand at Nhat Linh ... and manages its brand to get the full benefit from it, a study into the case of the LiOA brand at Nhat Linh Co., Ltd., an auto voltage stabilizer (AVS) manufacturer, is undertaken The case study ... worth of a brand; the tangible and intangible assets that the brand contributes to its corporate parent both financially and in terms of selling leverage.” Brand equity can be defined as the added...