... Department Management Technology Major Marketing Detailed Curriculum (Theory) Contents Nature of management: - Definition of management - Importance of management - Objectives of management - Management ... privacy Electronic marketing Plan - Plan stages - Design an electronic marketing mix - Making a work plan - Plan evaluation - Plan marketing Department Management Technology Major Marketing ... Marketing Management: Analysis, Planning, Implementation and Control, N.J., Prentice-Hall, 2004 Department Management Technology Department Course title Pre-requisites Major Marketing Management Technology...