... 230 Social Marketing to the Business Customer Team Tweeters News Stands Alone Conversations are Owned Figure A.2 Toyota on Twitter To help companies comply with the new FTC guidelines, the Word ... Index Marketing campaigns, planning See Planning marketing campaigns MarketingCharts, 34 MarketingProfs, 34 MarketingSherpa, 34, 37 Market intelligence: applications of social media, 15 –17 monitoring ... publisher Tech Target and editor-in-chief of the technology weekly Computerworld He is a regular contributor to BtoB magazine and the author of two blogs: PaulGillin.com and NewspaperDeathWatch.com...