... that understands the Software Paradox, and is actively adjusting to it www.it-ebooks.info | What to Do The Software Paradox and Your Business Having seen the impact of the Software Paradox across ... software The question with Microsoft, therefore, isn’t whether they can make money, it’s whether they can make money as efficiently as they have in the past Because if one looks beneath the surface ... standalone product If the macro evidence is suggestive, what about the micropicture? What about, for example, the software products themselves? Is there any evidence that the Software Paradox is manifesting...