... one of the world’s science communication powerhouses, especially within the areas of visual science communication and innovative information management 17 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS ... Number of websites, hand-outs, 1% merchandising, logos, stationary items, etc 19 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS 3 .2 THE TYPES OF COMMUNICATION INFORMAL EDUCATION FORMAL EDUCATION A B ... example, the production of a press release relies heavily on the lead Figure 5: The production chain A typical production flow for a communication product 29 THE HANDS-ON GUIDE FOR SCIENCE COMMUNICATORS...