Components of Brand Equity: The Case of Binh Thuan Dragon Fruit

The gap between brand identify and perceived brand image the case of vietnam national university ho chi minh city

The gap between brand identify and perceived brand image the case of vietnam national university   ho chi minh city
... member university The research The Gap Between Brand Identity And Perceived Brand Image: The Case of Vietnam National University Ho Chi Minh City aims to identify the gap between VNU-HCM brand ... VNU-HCM brand identity and brand image? - Is there any possible gap between the VNU-HCM brand identity and brand image? - How much is the gap between the VNU-HCM brand identity and brand image? ... image, the study The Gap Between Brand Identity And Perceived Brand Image: The Case of Vietnam National University Ho Chi Minh City (VNU-HCM) will measure and visualize the gap between brand...
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Đánh giá hiệu quả sử dụng chế phẩm EM trong quy trình nuôi tôm chân trắng( penaeus vannamei ) tại xí nghiệp nuôi ttôm công nghiệp thông thuận phước thể tuy phong bình thuận

Đánh giá hiệu quả sử dụng chế phẩm EM trong quy trình nuôi tôm chân trắng( penaeus vannamei ) tại xí nghiệp nuôi ttôm công nghiệp thông thuận   phước thể   tuy phong   bình thuận
... Vinh nghiệp nuôi tôm công nghiệp Thông Thuận Tuy Phong, Bình Thuận thực hiên đề tài: Đánh giá hiệu sử dụng chế phẩm EM quy trình nuôi tôm Chân trắng (Penaeus vannamei) nghiệp nuôi tôm công ... nghiệp nuôi tôm công nghiệp Thông Thuận - Phước Thể, Tuy Phong, Bình Thuận Mục tiêu đề tài - Đánh giá hiệu sử dụng chế phẩm EM tôm Chân trắng giúp nguời nuôi đạt hiệu cao nuôi tôm Chân trắng Chương ... việc sử dụng chế phẩm EM vào quy trình nuôi tôm Chân trắng 1.2.2 Tình hình nghiên cứu sử dụng EM nuôi nuôi tôm Chân trắng giới 10 1.2.3 Tình nghiên cứu sử dụng EM nuôi tôm...
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Thiết giải pháp bảo vệ cồn cát ven biển phước thể tuy phong – bình thuận

Thiết giải pháp bảo vệ cồn cát ven biển phước thể   tuy phong – bình thuận
... cứu xã Phước Thể - Tuy Phong Bình Thuận 1.1.2 Đặc điểm địa hình Là xã ven biển, địa hình chủ yếu xã phần lớn chủ yếu cồn cát cát dọc ven biển xã Các cồn cát có dạng lượn sóng, độ cao từ 60 222 ... : + Đánh giá diễn biến biến đổi đường bờ biển Phước Thể - Tuy Phong Bình Thuận + Đưa phương án bảo vệ cồn cát Phước Thể - Tuy Phong Bình Thuận + Đánh giá tượng xói lở bão qua trường hợp mô ... xã Phước Thể dọc ven biển CHƯƠNG 3: ĐỀ XUẤT VÀ PHÂN TÍCH CÁC GIẢI PHÁP BẢO VỆ BỜ 3.1 Tổng quan giải pháp Với dạng đường bờ bãi cát đụn cát, bờ biển Phước Thể có vai trò quan trọng việc bảo vệ...
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ĐÁNH GIÁ HIỆU QUẢ SỬ DỤNG HAI LOẠI THỨC ĂNNURI VÀ LAONE TRONG QUY TRÌNH NUÔI TÔM THẺCHÂN TRẮNG (Penaus vannamei) THƯƠNG PHẨMTẠI CÔNG TY TNHH THÔNG THUẬN - PHƯỚC THỂ -TUY PHONG - BÌNH THUẬN

ĐÁNH GIÁ HIỆU QUẢ SỬ DỤNG HAI LOẠI THỨC ĂNNURI VÀ LAONE TRONG QUY TRÌNH NUÔI TÔM THẺCHÂN TRẮNG (Penaus vannamei) THƯƠNG PHẨMTẠI CÔNG TY TNHH THÔNG THUẬN - PHƯỚC THỂ -TUY PHONG - BÌNH THUẬN
... công ty TNHH Thông Thuận vùng nuôi chủ yếu sử dụng loại thức ăn công nghiệp NuRi Laone nên quan tâm thực chuyên đề Đánh giá hiệu sử dụng hai loại thức ăn Nuri Laone quy trình nuôi tôm thẻ chân trắng ... PL2515 25 1g 1g 1-4 5-1 4 1 5-2 0 1-3 g 3-7 g 7-1 5g 15g↑ 2 1-4 0 4 1-6 0 6 1-7 5 Tỷ lệ cho ăn (%) theo trọng 3 0-2 5 2 5-2 0 2 0-1 5 2 0-1 5 1 5-1 0 1 0-5 lượng tôm 76↑ 5-3 3↓ % thức ăn sàng - - - - - 2.4 >3.5 Số lần ... (20%) 2-3 2-3 2-3 2-3 1. 5-2 1. 5-2 1.5↓ (Nguồn: Tài liệu hướng dẫn sử dụng thức ăn Nuri) * THỨC ĂN TÔM NHÃN HIỆU LAONE - Xuất sứ: thức ăn Laone sản xuất công ty TNHH UNIPRESIDENT VIỆT NAM 25 - Đặc...
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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf

A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
... increase the competitive advantage of the fast food restaurant The basic attribute of a fast food restaurant are also important for a fast food restaurant to excel because the strength of a brand ... qualities, brand loyalty, brand awareness, brand association and other propriety assets According to him, Brand loyalty has to with the level of devotion a consumer has to a brand Brand awareness ... awareness, brand loyalty, perceived quality and brand association Brand association here is referred to as brand image i.e the set of associations that are connected to the brand which are easily...
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Measuring brand equity index in paper industry the case of double a international network company limited

Measuring brand equity index in paper industry the case of double a international network company limited
... MEASURING BRAND EQUITY INDEX IN PAPER INDUSTRY THE CASE OF DOUBLE A INTERNATIONAL NETWORK COMPANY LIMITED In Partial Fulfillment of the Requirements for the Degree of MASTER OF BUSINESS ADMINISTRATION ... Brand association Brand association is defined as anything linked in memory to a brand and brand image as a set of associations, usually in some meaningful way (Aaker, 1991) Moreover, brand association ... its brand strategy so that the brand performance can improve year by year Keywords: Paper industry, Brand, Brand equity, Brand awareness, Brand association, Perceived value, Brand loyalty, Double...
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Testing a model of customer-based brand equity in the Vietnamese banking servic

Testing a model of customer-based brand equity in the Vietnamese banking servic
... financial brands shows that inadequate support for the brand and, confusion and lack of understanding of branding are two important factors that constrain the success of these brands (Chernatony and ... knowledge, there is no model of brand equity that particularly focuses on banking service It might be worthwhile and necessary to build a brand equity model in banking service Brand equity in banking service ... brand awareness, 3) perceived quality, 4) brand associations (which are driven by brand 11 identity: the brand as a product, the brand as an organization, the brand as a person and the band as...
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Testing a Model of CUSTOMER-BASED BRAND EQUITY In The Vietnamese Banking Service

Testing a Model of CUSTOMER-BASED BRAND EQUITY In The Vietnamese Banking Service
... financial brands shows that inadequate support for the brand and, confusion and lack of understanding of branding are two important factors that constrain the success of these brands (Chernatony and ... knowledge, there is no model of brand equity that particularly focuses on banking service It might be worthwhile and necessary to build a brand equity model in banking service Brand equity in banking service ... brand awareness, 3) perceived quality, 4) brand associations (which are driven by brand 11 identity: the brand as a product, the brand as an organization, the brand as a person and the band as...
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Journal of Business Case Studies – November/December 2009 Volume 5, Number 6 13 An Apparel Brand‘s Channel Strategy: The Case of Oliver in Korea

Journal of Business Case Studies – November/December 2009  Volume 5, Number 6 13 An Apparel Brand‘s Channel Strategy: The Case of Oliver in Korea
... multiple channels For students to understand the importance of social mechanisms in managing the marketing channel upon the occurrence of declining and growing channels, such as department stores and ... Sungkyunkwan University He is specialized in the areas of channels of distribution, business- to -business marketing, and global marketing channels He has publications in Journal of Business- to -Business ... supply chain management He has publications in Industrial Marketing Management, Journal of Business Research, Organization Science, Journal of Business and Industrial Marketing, Journal of Business- to-Business...
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Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province
... models of community - based tourism in Cao Phong district, Hoa Binh province (for example the Giang Mo) ” Aims and objectives Aims: orientate to building community - based tourism model in Cao Phong ... Characteristics of community - based tourism in Cao Phong, Hoa Binh 2.3.1 Overview of Cao Phong district 2.3.1.1 Geographic features Cao Phong is one of the highland districts of Hoa Binh province boring ... of community - based tourism Chapter 2: Current situation of the community- based tourism development operations in Hoa Binh prefecture Chapter 3: Orientation of building models of community -...
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Antecedents of brand loyality in Vietnam banking sector.The case of Vietnam credit card users

Antecedents of brand loyality in Vietnam banking sector.The case of Vietnam credit card users
... in Ho Chi Minh City in September, 2012 24 3.3.1 Preliminary scales The building scale for the concepts in research model of antecedents of brand loyalty in Vietnam banking sector: The case of ... Credit card in Vietnam has been developing rapidly in terms of the number of card and transaction value since the first ever credit card of Vietnam was issued by Vietcombank in 1996 By the end of ... have a correct direction in promoting their customer loyalty programs This research attempts to examine antecedents of brand loyalty for credit card users in Vietnam banking sector This study aim...
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Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province

Reseach on building models of community - based tourism (the case of Giang Mo Village, Cao Phong district, Hoa Binh province
... building community - based tourism model in the Giang Mo village, Cao Phong district 78 3.4 Put forward community - based tourism development model in Giang Mo village, Cao Phong district ... disadvantages of community - based tourism model in Lac village Thenceforth, the researcher orients of building community - based tourism in Giang Mo village Chapter 3: Orientation of building models of community ... 67 2.5 Conclusion chapter 72 Chapter 3: DETERMINATION OF BUIDING MODELS OF COMMUNITY - BASED TOURISM IN CAO PHONG DISTRICT, HOA BINH PROVINCE 74 3.1 Determine of tourism development...
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